In this episode of the Train Lead Win (TLW) Podcast, Sean Owens and Coach Jonathan Pixley sit down with Jenny Peters — Baton Rouge entrepreneur, former LSU marketing professor, elite marathon runner, and founder of Varsity Sports.

Jenny shares her incredible journey from teaching marketing at LSU and competing in Olympic Marathon Trials to building one of Louisiana’s most recognizable running communities. What started as a small idea in a house on Perkins Road has grown into multiple Varsity Sports locations across Louisiana — all while staying grounded in community, relationships, and integrity.

In this conversation, Jenny dives into:

• The early days of professional running and teaching to support the dream
• How Varsity Sports was built from community and relationships
• The challenges of scaling a business while maintaining personal connection
• Why people over profit is the foundation of lasting success
• The importance of embracing change and taking chances in life
• Daily habits that keep her energized, disciplined, and connected

Jenny’s story is a powerful reminder that success isn’t just about business — it’s about serving people, taking risks, and staying true to your values.

🎙 Guest: Jenny Peters – Founder of Varsity Sports & host of the It Runs Deep podcast

🎥 Produced by: JCB Media

📍 Baton Rouge, Louisiana

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