From Desserts to Dubai Strawberries: The Business Everyone's Copying | Usman
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From Desserts to Dubai Strawberries: The Business Everyone's Copying | Usman
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What does it really take to build one of Scotland's most recognised dessert brands?
In this episode of The Judge Reviews Podcast, I sit down with Usman, founder of Sugar & Treats, to discuss the journey behind the business—from opening the first store to building an award-winning brand, staying ahead of food trends and constantly evolving.
We also discuss:
- 🍓 Being the first to bring Dubai Strawberries to Edinburgh
- 🍔 Why Sugar & Treats expanded beyond desserts into burgers and loaded potatoes
- 📈 How he stays ahead when competitors copy new ideas
- 🏆 Building an award-winning food business
- ⚖️ The trademark dispute that forced a complete rebrand
- 💰 The realities of running a food business
- 🚀 What's next for Sugar & Treats
If you're interested in business, entrepreneurship, restaurants or the food industry, this episode is packed with honest insights and lessons.
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💬 Comment your favourite dessert below
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