Every great brand has an origin story.

In the premiere episode of The Joy Club Podcast, Emily McCarthy sits down with Julia Barrett, Director of Business and Brand Development—and Emily's friend of 17 years—to share the story behind the brand. From launching a custom stationery business to building a nationally recognized fashion and lifestyle company headquartered in Savannah, Georgia, Emily reflects on the pivotal moments, bold decisions, and lessons that shaped her journey.

Emily opens up about stepping away from the craft that first defined her business, taking a leap of faith to create the company's flagship headquarters, and balancing entrepreneurship with family life. She also shares how listening to the women who wear her designs has influenced every collection, why color and confidence are inseparable, and the daily rituals that help her stay grounded.

Whether you're building a business, searching for creative inspiration, or simply looking for a reminder to embrace more joy in your everyday life, this conversation offers an honest look behind one of Savannah's most recognizable brands.

In this episode, you'll hear about:

• Emily's entrepreneurial journey from custom stationery to fashion
• The evolution of the Emily McCarthy brand
• Taking risks and trusting your vision
• Building a business while raising a family
• Why confidence begins with embracing color
• The everyday practices that inspire creativity and joy

If you enjoyed this episode, be sure to follow The Joy Club Podcast, leave a rating and review, and share it with someone who could use a little more joy in their day.

Connect with Emily McCarthy:

Emily McCarthy - Website

Emily McCarthy - Facebook

Emily McCarthy - TikTok

Emily McCarthy - Instagram

Emily McCarthy - YouTube

Location - 2237 East Victory Drive Savannah, GA 31404