From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112
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From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112
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From Curry Powder to ₹2700 Crore Empire | Eastern Group's Untold Growth Story | #112
At the age of 26, at a time when the IPO market was nothing like it is today, a man took his family business public through an IPO.
That business, which began by selling curry powder, has now grown into a ₹2,700-crore group.
In this episode, he shares:
✅ Why he chose to take the company public at just 26.
✅ How bringing experienced professionals onto the board in 1998 changed the company.
✅ The story behind the merger of two ₹950-crore businesses.
✅ Why raising money from investors can cost more than taking a bank loan.
✅ What he learned while expanding into new industries.
✅ The idea behind building a Kerala Super League football team.
✅ Why many family businesses struggle with succession and how to avoid it.
✅ His honest views on D2C brands and their future.
Watch the full video to find out who he is.
The eCom Show - Kerala’s #1 Ecommerce & D2C Podcast.