In this thirty-second episode of My Kind of Business, Alex is joined by Jessica Leader – co-founder of SureStay Group and former corporate marketing professional turned property entrepreneur.

After a successful career managing marketing budgets and brand reputations in the corporate world, Jess realised she wanted to do work that created both profit and purpose. That realisation led her to co-found SureStay Group – a property investment company that generates strong returns for investors while providing safe, stable homes for vulnerable families.

Jess’s journey is a powerful example of how aligning your business with your values can create a more fulfilling and impactful path. She shares openly about the transition from the security of corporate life to the challenges and freedoms of entrepreneurship, the importance of trust and relationships in business, and how she’s built a model that combines financial success with social good.

In this conversation, Alex and Jess explore:

• How to transition from corporate marketing to entrepreneurship

• The power of aligning personal values with business goals

• Building trust and supportive networks for growth

• Creating social impact through property investment

• Balancing profit with purpose in business

• Managing investor relationships with integrity

• Finding flexibility and freedom as an entrepreneur

• The importance of quick execution and learning through action

• Balancing family life and business with intention

Whether you’re considering a shift from corporate to entrepreneurship, or simply want to build a business that feels meaningful and values-led, Jess’s story will leave you inspired to take bold, purpose-driven action.

[00:00] Introduction and welcome to Jess [02:15] From corporate marketing to property investment [07:00] The story behind founding SureStay Group [11:40] Creating profit with purpose [16:25] Building a trusted network and managing investor relationships [21:10] Lessons from entrepreneurship and taking action quickly [26:00] Balancing family life and business growth [30:15] Continuous learning and the evolution of SureStay Group [34:30] Jess’s vision for the future of socially impactful housing

• Aligning personal values with business goals for greater fulfillment

• Transitioning from corporate life to entrepreneurship with confidence

• Combining profit with social impact through purpose-driven property investment

• Building strong, trustworthy relationships with investors and partners

• Balancing family life while growing a meaningful business

• The importance of learning, mentorship, and community in business growth

LinkedIn: Jessica Leader SureStay Group: alexmccarthycoaching.as.me/businessconnectionsession Join the 2026 Business Planning Workshop: https://alexmccarthycoaching.as.me/2026businessplanning Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com