From Collapse to Comeback: How Jodi Scott Took Green Goo Back

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From Collapse to Comeback: How Jodi Scott Took Green Goo Back

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Jodi Scott didn’t just build Green Goo—she fought to get it back. On this episode of Renegade Ventures, Ellie Puckett and Maggie Harlow sit down with the founder of Green Goo, a plant-based first aid company created alongside her herbalist mother and midwife sister to challenge conventional, chemical-heavy products. Jodi shares her unexpected path from pre-med and health psychology into entrepreneurship, scaling Green Goo from farmers markets to national retail at lightning speed. But rapid growth came with risk—when COVID hit, a business built on retail nearly collapsed overnight. What followed was a high-stakes pivot to direct-to-consumer, a partnership gone wrong, and an 18-month battle to buy her company back and rebuild it from the ground up. This is a story about resilience, reinvention, and why small businesses—when led with purpose—refuse to stay down. 00:00 Welcome and Setup 00:41 Origin Story Green Goo 01:54 First Entrepreneurial Leap 02:56 From Kitchen to Market 05:30 Rapid Retail Expansion 06:11 COVID Pivot to DTC 07:08 Choosing a Partner 09:09 Retail Playbook Lessons 12:40 Scaling and FDA Path 15:05 Deal Fallout Rock Bottom 18:11 18 Month Buyback Fight 22:41 Rebuilding With Joy 25:07 Closing and Where to Buy

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