In this episode of Breath of Fresh Air, Amanda and Sarah are joined by Micheline Hawley, Director of Sales and Customer Service at Frontier Dental. From real-talk stories about bulk order blunders to a behind-the-scenes look at procurement strategies that actually save your practice money, this episode is full of fresh insights that will have every office manager rethinking their supply closet.

Micheline shares her personal journey from practicing dental hygienist to sales leadership, and explains how Frontier Dental’s unique culture, 360° online shopping experience, and customer-first approach are helping offices nationwide cut costs without cutting corners. Whether you’re new to supply ordering or a seasoned practice manager, this episode will inspire you to streamline your systems and rethink your vendor relationships.

• The difference between purchasing vs. procurement—and why it matters

• How Amanda saved $65K in one year just by price shopping

• The most common (and costly) supply ordering mistakes dental teams make

• Easy ways to delegate ordering (yes, even if you’re a control freak)

• Why standardization is your secret weapon

• How Frontier’s MyShop, 360° product views, and backorder transparency make ordering stress-free

• Tips for bulk buying without wasting space—or cash

• Why former hygienists make the best sales reps

• The unsung dental product that deserves more love

• And yes… how a grocery store job can prep you for dental success

Micheline Hawley, Director of Sales & Customer Service at Frontier Dental

From dental hygiene to leadership, Micheline brings clinical knowledge, sales savvy, and a deep understanding of what dental teams actually need when it comes to supplies and support.

Follow Frontier Dental on Instagram:

🇨🇦 @frontierdental

🇺🇸 @frontierdentalus

• Frontier’s My Shop ordering system

• Frontier’s house brand

• Product spotlight: Relief evacuation accessories

• Amanda’s favorite ordering tip: FIFO is your friend—especially if you worked at a grocery store!

Get $20 off your first Frontier Dental order of $100+

Use promo code: FDBOFA (Frontier Dental + Breath of Fresh Air)

→ Sign up and shop here

• Frontier Dental USA

• Follow Frontier Dental on Instagram

• Follow Frontier on Facebook

• Listen to more Breath of Fresh Air episodes: amandademoura.com/breathoffreshairpodcast

Supply ordering doesn’t have to be stressful—or expensive. With a smarter strategy and the right partners, you can bring clarity, savings, and (finally) some peace of mind to your practice’s backroom.