From Chaos to Clarity: Building a Financially Smart Body Shop with Bill Park
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In this first episode of BodyShop Leaders Podcast, host Daniel Burkholder sits down with Bill Park, founder and CEO of Crunchit, to talk about one of the most overlooked skills in the collision repair industry — financial clarity.
Bill has spent over 30 years in the industry — from painting his first car at 15 to owning multiple shops, building systems, and now helping other owners master their numbers through Crunch It. He’s seen firsthand how understanding your financials can transform a struggling operation into a thriving business.
In this conversation, Daniel and Bill dive into:
- How to connect your CCC and QuickBooks for better reporting
- Why “perfect financials” aren’t about perfection — but about powerful decision-making
- The difference between working in your shop and working on your business
- How to identify your most profitable DRP relationships (and when to walk away)
- The #1 habit high-performing shop owners share
- Why 'Who Not How' might be the most important book a shop leader reads this year
Bill also shares what’s next for Crunch It — including upcoming automation tools to help shops maintain daily financial accuracy — and his practical advice for leading through tough times: step back, think bigger, and rebuild your shop to serve you, not the other way around.
Listen now to discover how mastering your numbers can help you lead smarter, grow stronger, and take control of your shop’s future.
Connect with Bill Park: www.crunchitfs.com
BodyShop Leaders Podcast is powered by BodyShop Marketing, the agency helping collision industry leaders grow smarter and lead stronger.
The BodyShop Leaders Podcast is powered by BodyShop Marketing, the agency helping collision industry leaders grow smarter and lead stronger.