From CMO to Founder: How Parsnipp is Fixing Marketing with GEO | Marketing Podcast
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From CMO to Founder: How Parsnipp is Fixing Marketing with GEO | Marketing Podcast
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概要
What does it take to go from CMO to founder?
In this episode, Andrew Higgins shares the journey behind building Parsnipp — from the initial idea through to launching in one of the most exciting areas of marketing today.
We explore how AI search is evolving, what it means for brands, and why this shift presents a huge opportunity for marketers willing to adapt early.
Learn more about Parsnipp here: https://parsnipp.com/
In this episode:
The journey from CMO to founder
The story behind Parsnipp (and its name)
What GEO is and why it matters
How AI search is changing marketing
The evolution of SEO
Lessons from building in a new space
What marketers should focus on in 2026
🎧 Listen now:
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