📝 Spotify Description

In this episode of Capital to the Coast BNI, Mike Manning sits down with Devin, a lifestyle family photographer who turned burnout into a thriving business built on purpose, storytelling, and strong referral relationships.

Devin shares how a single comment in college delayed her dream for years—and what finally pushed her to go all in while six months pregnant with her third child. What followed is a powerful story of clarity, courage, and building a business that truly aligns with your life.

You’ll hear how she:

• Developed a clear and memorable elevator pitch that actually drives referrals
• Built her business primarily through word-of-mouth and one key relationship
• Learned to stop “selling” and start connecting through authentic marketing
• Found her niche working with neurodivergent and medically complex families
• Uses SEO, content, and email to consistently grow her visibility

This episode is packed with real-world insight for any small business owner looking to refine their message, grow through relationships, and build a business that feels as good as it performs.

💡 If you’ve ever struggled with how to explain what you do—or how to get more referrals—this episode is for you.

Connect with Devin:
https://www.devindesjarlais.com/

About the Show:
Capital to the Coast BNI highlights small business success stories, networking strategies, and referral marketing insights from entrepreneurs and professionals across central and eastern North Carolina.