From Building An ADU For Mom To Launching A Million Dollar ADU Business in Under A Year
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From Building An ADU For Mom To Launching A Million Dollar ADU Business in Under A Year
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What started as a simple request from his 70-year-old mother has turned into one of the most impressive ADU success stories we've featured. In this episode, Everett Robinson from RMR Tiny Homes shares how he went from zero experience in the tiny home space to closing 10 deals in under a year - all while managing construction, sales, and family life as a one-man operation.
In this episode, you'll discover:
• The "aha moment" conversation with his mom that sparked his entire business
• How he overcame the biggest objection in new markets: "Have you done this before?"
• His strategic first deal at cost that opened the floodgates for future sales
• The phone-first sales approach that's closing deals in a competitive Atlanta market
• Why he vets every lead thoroughly before driving across the sprawling Atlanta metro
• His on-site sales process and how he reads customers to know when to close
• The three distinct customer types he's seeing: rental investors, aging parents, and adult children
• How he manages multiple construction projects without a team (and stays sane doing it)
• The surprising demographics responding to social media ads - including 70-year-old grandmas
• Why "guest quarters" gets approved when "ADU" gets rejected in his market
• The financing partnerships that are helping close 50% of his deals
Key Takeaways:
Everett's success comes down to authenticity, being present on job sites, building the right team around his strengths, and understanding that customers are making their second-biggest purchase. His construction background gives him credibility, but his people skills and systematic approach to follow-up are what's driving results.
Whether you're a seasoned contractor looking to add ADUs to your services or someone considering starting from scratch, this episode provides a realistic roadmap for building a profitable tiny home business in emerging markets.
Connect with Everett:
Email: everett@rmrtinyhomes.com
Facebook/LinkedIn: @RMRTinyHomes
This episode is perfect for contractors, builders, entrepreneurs, and anyone curious about the booming ADU industry.