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Purpose doesn’t always arrive with clarity; sometimes it shows up as a nudge to cross the street. That small step became a doorway into Shawna’s world— the owner of Only One Boutique. This Chicago based boutique is where fashion funds families caring for disabled children, and where excellence feels like ministry in motion. We open the curtain on how a storefront turned into a lifeline: the faith decisions, the scrappy wins, and the relentless service powering it all.

Shawna walks us through the moments that shaped her vision: a family health crisis, a chance encounter in Las Vegas that sparked a wave of giving, and the decision to use retail as a practical engine for impact. She explains why she went to Italy to learn shoes at the source, how to differentiate when you can’t out-scale big brands, and the customer experience rituals—intimacy, memory, celebration—that build loyalty for decades. The conversation moves from craft to calling: stewarding what she calls “the baby,” saying no to misaligned opportunities, and training a new wave of entrepreneurs to sell with soul and lead with integrity.

Inside the boutique, every detail has a job. Donations, art sales, and curated events flow through a transparent system that routes funds directly to families—wheelchairs, rent, essentials. We talk tactics anyone can use: how to host events that convert joy into generosity, how to maintain focus when distraction knocks, and how a daily rhythm of prayer and discipline anchors bold decisions. If you’ve been searching for a real-world blueprint for purpose-driven business, nonprofit fundraising, or boutique retail that actually sustains community, this story is both map and motivation.

Subscribe, comment, and share with someone who needs a push to take the next faithful step. Tell us: what’s one small move you’ll make today toward your purpose?

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