What do Barbie, The Body Shop, pharmaceuticals, fintech and AI have in common?

For Andrea Roberts, they've all been part of her fascinating marketing career.

In this episode of Your Career Journey, I sit down with Andrea Roberts to explore how a career built on curiosity, adaptability and saying "yes" to opportunities can take you into industries you never imagined.

Andrea shares how what she calls a series of "happy coincidences" led her from intellectual property licensing, working with iconic brands like Barbie, Sesame Street, Star Wars and Bananas in Pyjamas, into marketing roles across retail, FMCG, beauty, pharmaceuticals, financial services and AI.

Along the way, we talk about why transferable skills matter more than industry experience, how building strong relationships with finance transformed her career, and why curiosity may be one of the most valuable skills marketers can develop as AI continues to reshape our profession.

If you're a marketer wondering how to stay relevant, navigate career changes or embrace AI without feeling overwhelmed, you'll take away plenty of practical insights from this conversation.

In this episode we discuss:

✅ Andrea's unconventional path into marketing
✅ What working with iconic global brands taught her
✅ The power of transferable skills across different industries
✅ Why marketers need stronger relationships with finance
✅ Building confidence through continuous learning
✅ How AI is changing marketing and how to approach it with curiosity rather than fear
✅ Why experimentation, ethics and discipline all matter when using AI
✅ Andrea's advice for building a career that continues to evolve

Timestamps:
00:00 Welcome Andrea
00:27 Licensing Career Start
02:26 Toys And Mattel Lessons
03:49 Retail At The Body Shop
06:45 Cosmetics And Licensing Return
09:32 Retail Roles And Pharma Shift
11:06 Fintech And Teaching Detour
12:44 AI Consulting And Netwealth
15:32 Making Career Pivots Work
19:05 Marketing And Finance Partnership
22:17 Curiosity And Relationship Building
31:07 AI Mindset And Discipline
38:45 Ethics, Trust And Transparency
41:07 Final Advice: Curiosity Wins

To connect with Andrea:
LinkedIn: https://www.linkedin.com/in/andrea-roberts-/

Can you also find episodes on YouTube: https://www.youtube.com/@EmmaGrahamCareerCoach/videos

Your host, Emma Graham, Career Coach and ex-recruiter, is here to help you with:

💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint

🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/

🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide

📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call