In this episode we chat with musician, booking agent and grant-writer, Sage McBride.

Drawing on her experience as both a touring artist and industry professional, Sage shares practical advice on everything from tour routing and self-booking to writing stronger grant applications. We also talk about what makes a showcase stand out, why live videos matter, and how collaboration can open new doors for artists.

Connect with Sage McBride on Instagram and at Midnight Agency. Also, be sure to check out her band, Shred Kelly and catch them on their run of Canadian dates this summer.

About Sage McBride

Sage McBride is a Canadian booking agent, musician, and grant writer based in Kenora, ON. She works at Midnight Agency, helping artists expand opportunities across North America through strategic touring and career development. Sage is also a member of the alternative folk-rock band Shred Kelly, contributing to their national and international success. As a grant writer and coach, she has secured funding through programs like FACTOR and Music BC, helping artists achieve their goals. Passionate about live music, Sage volunteers with Knox on 2nd in Fernie, supporting sustainable touring and creating accessible opportunities for artists and audiences alike.

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Tune in to the latest episodes of Refolkus, featuring latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.

Presented by Folk Canada

Hosted by Rosalyn Dennett

Produced by Kayla Nezon and Rosalyn Dennett

Mixed by Jordan Moore of The Pod Cabin

Theme music “Amsterdam” by King Cardiac

Artwork by Jaymie Karn