Send us Fan Mail

This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear how his team stopped doing low-value work (like reading records all day) and started calling clients more and stacking those referrals. This episode will change the game. Tune in now.

📰 About Josh Schmerling:
Josh Schmerling is a partner at Zirkin & Schmerling, and the Co-founder of LawPro.ai. He’s recovered tens of millions for clients and scaled his firm from just 200 to 1,000+ active cases. Named a Super Lawyer and National Trial Lawyers Top 40 Under 40, Josh brings serious courtroom credibility and sharp business insight. Today, he helps PI firms use AI to move cases faster, increase value, and grow smarter.

👉 Sasha and Josh explore:
— The #1 AI tool to spot “hidden nuggets” in medical records (one missed sentence can significantly affect case value).
— How to cut time on desk by 20–30%, and use that time to call clients more.
— The brilliant move to unlock an ENORMOUS number of referrals without increasing marketing spend.
— The before/after: going from ~200 active cases to 1,000+ without proportional cost increases.
— Why relying on co-counsel can drain ~40% of your profits (and what to do instead).

👉 Main Takeaways from the Episode:
— Inquire about LawPro.ai today and test if it can help you reduce case handling time and uncover hidden value in your files faster.
— Reassign one team member from admin work to client communication (calls, updates) and track referral changes over 60 days.

📞 Connect with Josh Schmerling:
• Website: https://www.lawpro.ai/
• LinkedIn: https://www.linkedin.com/in/josh-schmerling-287489ab/

📞Connect with Sasha Berson:
• LinkedIn: https://www.linkedin.com/company/grow-law/
• Instagram: https://www.instagram.com/grow_law/
• YouTube: https://www.youtube.com/@growlaw
• Facebook: https://www.facebook.com/growlaw
• Email: info@growlaw.co
• Phone: (312) 854-7724

#LawyerWebsite #LawyerSEO #LawFirmMarketing

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/