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In this episode of the Local Podcast, we sit down with Candido, founder of a South Jersey pet waste removal business. He shares how he went from launching in 2024 with no customers to scaling to hundreds of clients in just over a year using consistency, Facebook ads, Google reviews, and disciplined execution.

We break down how he built his brand, acquired customers, and why service quality and reliability have been the backbone of his rapid growth.

Candido is a United States Marine veteran and the founder of a dog waste removal business based in South Jersey. He started the company in 2024 with a focus on low overhead, consistency, and strong local visibility through social media and community engagement. Within a short period, he scaled to over 100 recurring customers and several hundred total clients.



What This Episode Covers
• How Candido transitioned from the military to starting a service business
• Why he chose pet waste removal as a low overhead opportunity
• How he landed his first 10 to 20 customers
• The exact Facebook group strategy he used for local leads
• Why consistency in posting beats complexity in marketing
• How Facebook ads became his primary paid acquisition channel
• Why Google reviews are driving most of his customer trust and conversions
• The importance of speed, reliability, and showing up consistently
• How he manages customer retention in a seasonal business
• Lessons learned from running operations solo in the beginning
• His plans for trademarking and future franchising

Timestamps:

00:00 Introduction and guest background
00:00:20 How Candido started the business
00:01:35 First year growth and early mindset
00:02:20 Getting first customers through Facebook groups
00:03:59 Expanding marketing with paid ads
00:04:20 Google reviews and customer trust impact
00:05:55 Facebook ad strategy and simple creatives
00:07:49 Scaling to 100+ recurring customers
00:08:16 Seasonal challenges and retention strategies
00:09:30 Customer service and reliability philosophy
00:10:52 Unexpected job story in the field
00:11:37 Military background and business discipline
00:12:21 Future plans and franchising goals
00:13:29 Experience with Review Harvest
00:15:12 Advice for new service business owners
00:16:49 How to contact the business