Guest: Erin Sum — International Confidence Transformation Coach helping women entrepreneurs & professionals overcome fear of criticism, “not enough” beliefs, and visibility blocks so they can show up, speak up, and lead.

Host: Andrea Stenberg — video & visibility strategist

Episode summary:

Why is visibility so scary—especially for women? Erin and Andrea unpack the early messages (“you’re too much / not enough”), perfectionism, and the habit of “getting ready to get ready” that keeps brilliant entrepreneurs quiet. Erin shares her journey from painfully shy student to confident speaker and coach, plus practical ways to rewire your beliefs, use visualization, and take tiny actions that build real confidence on camera and on stage.

You’ll learn:

• The hidden roots of visibility fear (judgment, criticism, worthiness).
• Why perfectionism = procrastination (and how to break the loop).
• Erin’s simple visualization practice to rewire your brain for confidence.
• How to start small (safe rooms, short videos) and stack wins.
• What audiences actually want now: authenticity over polish.
• A reframe that helps: it’s not about you—it’s about your bigger vision and who you serve.

Try this today:

Record a 60-second intro video on your phone: who you help + one way you help. Send it to a trusted friend or small group, or post it if you’re ready. Then write one sentence about your bigger vision and keep it where you can see it before you hit “record.”

Resources mentioned:

• Bold Confident You Unleashed Card Deck and Journal by Erin Sum (48 cards + prompts for daily confidence habits). http://www.erinsumm.com/carddeckjournal
• Empowered Woman Speaker Series — free monthly 90-minute event (replays on YouTube).

Connect with Erin Sum:

Website: erinSum.com

Facebook Group: Confident Woman Community with Erin Sum

https://www.facebook.com/groups/confidentwomancommunity

YouTube: https://www.youtube.com/@ErinSummConfidenceCoach

Instagram: https://www.instagram.com/erinsummconfidencecoach/

TikTok: @erinsummconfidencecoach

Connect with Andrea:

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If this helped:

Share the episode with a