A few words can tilt a purchase, stir a memory, or ignite a movement—and we wanted to know why. We dive into the craft of one-liners: the ad jingles that refuse to leave your head, the taglines that steer split-second decisions, and the cultural phrases that carry real emotional weight. With Jasmine, our financial controller, we trade favorite lines, test each other with a rapid-fire slogan game, and dissect what makes certain messages stick while others fall flat.

We explore how melody supercharges recall, why “Because you’re worth it” can sway a cosmetics choice, and how rhythmic repetition turns “I have a dream” into living language. Then we pull back the curtain on the risks of going global with a neat English phrase. From Pepsi’s infamous “come alive” misread to KFC’s “eat your fingers,” we map the traps of direct translation, idiom, and phonetics across Chinese and Spanish-speaking markets. The takeaway: language is an interface, and context is everything.

Along the way, we share practical guardrails for marketers and procurement teams working across regions: write for meaning before cleverness, test sound as well as sense, back-translate, and pressure-test with native speakers. We also explain how our team’s cultural and linguistic mix functions as an early-warning system, catching double meanings and tonal slips before they become costly recalls. If you build brands, you’ll leave with a sharper eye for slogans that travel well—and a better sense of when to localize rather than translate.

Enjoy the conversation? Follow the show, share it with a teammate, and tell us the best and worst one-liners you’ve ever heard. Your pick might feature in a future episode—drop it on your social platform of choice and tag us.

Follow our speakers:

Charles Liu: https://www.linkedin.com/in/charles-liu-042b9124/

Jasmine Liu: https://www.linkedin.com/in/jasmine-liu-993bb63/

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