Fringe Boutique Owner Rhiannon Troutman on Wholesale, Consignment, and Building Strong Maker/Retailer Relationships
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Fringe Boutique Owner Rhiannon Troutman on Wholesale, Consignment, and Building Strong Maker/Retailer Relationships
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In this episode of Hey Julie by Moss Bags, Julie sits down with Rhiannon Troutman, owner of Fringe Boutique in Bellingham, Washington, for a behind-the-scenes conversation about the maker and retailer relationship.
Rhiannon shares how Fringe began from her lifelong love of styling, curating, and small business retail, and how she has intentionally created space for local makers from the very beginning. Julie and Rhiannon talk about what boutique owners are really looking for when deciding whether to carry handmade products, and why a “no” from a shop does not mean your product is not good.
They also break down the difference between wholesale and consignment, why pricing matters so much, how branded packaging can help products sell, and what makers should understand before approaching boutiques.
If you are a maker dreaming of getting your products into shops, or a small business owner trying to build thoughtful relationships, this episode is full of practical, honest, and encouraging takeaways.
In This Episode, We Cover:
- How Fringe Boutique got started
- Why Rhiannon has always made space for local makers
- What makes a handmade product a good fit for a boutique
- The difference between wholesale and consignment
- Why pricing is one of the biggest things makers need to understand
- How branded packaging helps products feel more special
- Why a full display can help products sell
- How makers can handle rejection without taking it personally
- Why not every creative hobby needs to become a business
- What healthy maker and retailer relationships can look like
Favorite Quote:
“Don’t be afraid of nos. Show up authentically as you, and the right audience will find you.”
Connect with Rhiannon and Fringe Boutique:
Website: https://wearfringe.com
Instagram: https://www.instagram.com/wearfringe/
Visit Fringe in downtown Bellingham on the corner of Holly and Commercial Street.
The ecommerce platform I use and recommend for product-based businesses.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Connect with Julie | Moss Bags:
Website: https://mossbags.com
Instagram: https://instagram.com/moss.bags
Photography by Lisa Aamot | https://www.merakiphotographynw.com