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What happens when you combine the art of building relationships with the science of scaling businesses?

In this episode, we speak with Will Taylor, a leader whose approach to partnerships and content creation has made waves in the industry. Will’s journey has taken him from building his personal brand through insightful content to shaping successful partnership programs that scale businesses. He’s passionate about using trust as a cornerstone of business growth and is now leading the charge at AudienceLed, where he helps companies tap into the power of third-party relationships to drive demand and pipeline.

We dive deep into how Will built a career by sharing his learnings, the key to building meaningful, long-term business relationships, and the philosophy behind his approach to partnership success. Will opens up about how he leverages content as both a personal diary and a professional tool, and how intentional relationship-building can create real value. He also touches on why he believes that trust is the key to everything, especially when it’s built on a solid foundation of intentionality and structure. This conversation brings a fresh perspective on content, partnerships, and the business of building true connections.

What you’ll learn:

• How trust, content, and intentional relationships drive scalable business growth
• Why blending authenticity with strategy creates long-term impact in partnerships
• How Will Taylor uses content as a tool for both personal growth and professional success

Jump into the conversation:

(00:00) Introduction

(01:22) Discovering Will’s journey and philosophy on partnerships

(03:31) Harnessing the power of content creation to shape a career

(11:33) Aligning personal and professional values for lasting impact

(17:12) Overcoming challenges and misconceptions in building partnerships

(23:19) Proving your worth and creating value in business relationships

(24:45) The importance of trust and structure in driving success

(28:32) Introducing AudienceLed: building a demand gen agency

(30:17) Tapping into the power of trust in modern marketing

(35:16) Co-marketing vs. co-selling: what’s the best approach?

(41:22) The value of doing hard things and growing through challenge

Connect with Will Taylor: https://www.linkedin.com/in/vvilltaylor/

Check out AudienceLed: https://www.audienceled.com/

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

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There’s a certain clarity that comes from looking back and realizing every winding path was preparing you for who you are now.

This week, we sit down with our friend Jeff Gangemi, someone we met by chance at B2BMX and somehow ended up adventuring through Montana, swapping stories in the woods, and weaving into our inner circle. Jeff’s lived a lot of lives: religion major, nonprofit guy, journalist, marketer, consultant, coach, dad, husband, traveler. His story is proof that reinvention isn’t always glamorous. Sometimes it’s messy and risky and full of unknowns, but still the thing you’re supposed to do.

We get into Jeff’s journey of curiosity-driven career pivots, his move from Vermont to Los Angeles with two small kids, the reinventions that paid off, and the one time he didn’t follow the itch and what that’s teaching him now. We also explore how he discovered men’s coaching, how breathwork reshaped the way he shows up in the world, and what it takes to grow with someone for 23 years without losing yourself along the way. If you’ve been feeling the pull toward “what’s next,” this conversation is exactly the kind of honest, grounded encouragement you need.

What you’ll learn:

• Why curiosity is one of the most powerful career and life tools you can build
• What real reinvention looks like, both the freedom and the discomfort of it
• How coaching can shift the way you lead, relate, and step into the person you want to become

Jump into the conversation:

(00:00) Introduction

(01:13) The winding path that shaped Jeff’s story

(04:50) How curiosity became a compass

(08:45) When change shows up and asks for more

(13:28) The messy middle of reinvention

(21:32) How coaching shifted the way Jeff shows up

(28:51) Therapy, coaching, and knowing what you need

(30:10) Seeing potential in yourself and others

(35:13) Finding the people who help you grow

(40:37) Trying to build a life that actually works

(48:14) Raising kids, taking risks, and staying steady

(50:16) The books and ideas that keep us growing

Connect with Jeff Gangemi: https://www.linkedin.com/in/jeffreygangemi

Check out Toptal: https://www.toptal.com/

Check out The 15 Commitments of Conscious Leadership: https://amzn.to/4oAUuSU

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com

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There’s something powerful that happens when you meet a leader who thinks in systems but leads with soul.

This week, we’re talking with our friend Rob Moyer, someone we’ve looked up to for years for how he builds partner programs, but even more for how he builds the people behind them. Rob has scaled partnerships at every stage, from early-stage chaos to billion-dollar organizations, and he brings a perspective that blends discipline, clarity, and heart in a way you rarely see in tech. He’s also the founder of BlueThread.io, where he’s helping operators bring smarter systems and AI-driven clarity into their partner strategies.

We get into how he narrowed Gong’s partner ecosystem from hundreds of “maybes” to a focused engine that actually produced results, the frameworks he teaches operators to bring order to ambiguity, and the mindset shifts that helped him create a life he’s proud of. Rob talks openly about redefining ambition, taking bold career pauses to be present with his kids, and why “total life victory” has become the filter he uses for every decision. This one hits leadership, identity, craft, and the courage it takes to do what actually matters.

What you’ll learn:

• How to use focus, math, and operating systems to scale partnerships with intention
• Why discipline and self-honesty matter more than headcount or big visions
• How Rob designs for “total life victory” and builds a career around the relationships that matter most

Jump into the conversation:

(00:00) Introduction

(03:04) How music connects us to the people we love

(04:24) Breaking down the systems behind great leadership

(07:12) Why the math always tells the truth in partnerships

(12:57) Building structure when everything feels chaotic

(14:43) Speaking the language your leaders actually hear

(19:56) The habits that shape strong teams

(24:21) Leading with honesty, heart, and humanity

(26:52) Staying grounded as the world shifts toward ai

(31:59) Total life victory and choosing what matters most

(42:01) Finding calm through gratitude and getting outside

Connect with Rob Moyer: https://www.linkedin.com/in/robermo/

Check out BlueThread.io: https://www.bluethread.io/

Check out Arcadia: https://www.BeArcadia.com

Connect with Sam Yarborough: https://www.linkedin.com/in/sam-yarborough/

Connect with Jason Yarborough: https://www.linkedin.com/in/yarby/

Produced in partnership with Share Your Genius

https://www.shareyourgenius.com