Food is a difficult category to make a dent in for the simple reason that it is cluttered. Not only are there a lot of players, but a lot of them are also saying fairly similar things. In such a cluttered category with undifferentiated messaging, it is really tough to break out of the pack and build a strong brand.

 And yet that’s what a 28-month-old brand is on the way to achieve. It's breaking traditional brand building methods while crafting a strong brand building playbook for the modern era. 

 On this episode, The Whole Truth Foods’ founder, Shashank Mehta, describes the origins of the company’s purpose, his approach to branding, and the pros and cons of being the voice of the brand.

Does an MBA need to take two years? Not if you ask the folks at Stoa School. The online business school offers an alternative to a conventional MBA, a six-month online course that includes sessions by some of the top entrepreneurs and investors in the country. And best of all, there is a strong focus on community and growing through interactions with fellow learners. 

Listen in as Gurudev digs into Stoa School’s origin story, the challenges of reimagining higher education, and the stoic philosophy that has become part of the company’s approach.

Mead is the oldest alcoholic beverage in the world but it didn’t make inroads in India for the longest time. And then Moonshine Meadery came along with an exciting brand and range of refreshing meads 

The company’s founders, Nitin Vishwas and Rohan Rehani, take us through their journey, challenges and their vision of supporting the beekeeping industry through their work. 

The Choice Factory is one of those rare books that covers how brands can leverage behavioural science. Each insight in the book is backed by lots of research and real world examples from across the industries. This one is a must-read for every marketer!

FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.

For more information, visit: https://www.busybeebrands.com

Scott Adams is most well-known for being the creator of Dilbert, a comic strip about office bureaucracy and the humour that comes out of it. In How to Fail at Almost Everything and Still Win Big, Adams shares some commonsensical and some counterintuitive tips to live a good life. Listen in as  Gurudev summarises his key learnings from the book.

FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.

For more information, visit: https://www.busybeebrands.com

Ankur Warikoo is a true multi-hyphenate. Entrepreneur, teacher, content creator, and mentor are just some of the roles he juggles on a daily basis. 

What principles guide the choices he makes and why has his advice become a blueprint for so many young people? Listen in as Gurudev finds out from Ankur himself. 

On this week's installment of WeekendBookClub, I'm breaking down Atomic Habits, a book that's quickly become a classic in its category. 

We've all made new year resolutions that have fizzled out in February. James Clear tells us why certain approaches don't work and gives us a system to create habits that stick in the long run. 

FreeFlowing With Gurudev is the podcast where you hear from some of India's most enterprising brand builders and startup founders. The podcast is hosted by Gurudev Prasad, the founder of BusyBeeBrands.

For more information, visit: https://www.busybeebrands.com

Manu Prasad has spent a lot of his career helping upstart brands stand up to giant legacy players. And he’s done so successfully across industries like fashion, furniture and finance. Listen in as Gurudev unearth’s Manu’s insights on how challenger brands can make a big splash and the notable trends in the evolution of brand-building in recent years.