We procrastinate on taxes for the same reason we avoid the dentist. We know it’s important, it just feels uncomfortable.

In this episode of The Free Lunch Podcast, Colin and Blair talk about tax optimization, early planning, and why contributing sooner to your TFSA or RRSP can be one of the most underrated financial habits.

It’s step four in their “12 Steps to Greatness in 2026” list, and they cover all 12 to help you start the year with clarity.

Is there really a free lunch when it comes to investing?

According to Greg and Colin, there is one: diversification.

It’s not exciting. It doesn’t make headlines. But it’s one of the few strategies that has improved outcomes while helping reduce risk over time.

In this episode, they explain why diversification works, why investors resist it, and why it matters right now.

Where would modern thinking about markets be without the people who pushed it forward?

This week on the Free Lunch Podcast, Colin and Greg reflect on the thinkers and researchers who reshaped the way we understand economic behaviour. From evidence-based approaches to frameworks that bring discipline and clarity to decision-making, the way we view the world today exists because a few pioneers were willing to challenge old assumptions.