In this episode of Chicago Sam's Franchise GPS, guest host Justin Egan sits down with Alexis Gillette, Vice President of Marketing at Craveworthy Brands, to deliver a tactical masterclass on local store marketing, grand opening strategies, and unit-level restaurant growth.

Alexis leverages over 22 years of experience across retail, experience-based businesses, and major restaurant brands like Raising Cane's to break down why so many first-time operators struggle with customer acquisition—and how focusing on local community relationships outperforms digital ad spend every single time.

Key Takeaways

• Moving Beyond Digital Ads: First-time franchisees often rely too heavily on Meta ads, coupon drops, and email blasts, but the true driver of sustained restaurant sales is local store marketing (LSM) and grassroots community involvement.
• The Pre-Opening Marketing Trap: Investing paid advertising dollars before your doors are open yields a zero ROI; pre-opening efforts should focus strictly on physical signage, person-to-person networking, and local community engagement.
• Building a Local Influencer Network: Sustainable local traffic comes from embedding your restaurant into the neighborhood by partnering with "community heroes"—including local schools, teachers, first responders, and youth sports organizations.
• Demystifying National Ad Funds: A high-performing franchisor ensures national ad funds are conservatively managed and maximized for "working media" that directly drives local foot traffic rather than corporate overhead.
• Lessons from Soft Openings: Never host a major grand opening splash on day one; utilize a soft opening period to let your staff get necessary operational reps so you deliver an exceptional guest experience when the big crowd arrives.

Episode Links

Connect with the Speakers on LinkedIn:

• Series Host: Justin Egan
• Featured Guest: Alexis Gillette
• Learn More About Franchising: Craveworthy Brands Official Website

Connect with Gregg / Craveworthy Brands

• Gregg Majewski Instagram
• Craveworthy Brands Instagram
• Visit Craveworthy Online
• Gregg Majewski LinkedIn
• CRAVEWORTHY FRANCHISING
• CRAVEWORTHY BRANDS
• INVEST IN CRAVEWORTHY
• Subscribe on Audio Platforms:
• Franchise GPS on Apple Podcasts
• Franchise GPS on Spotify
• Watch on YouTube
• https://www.youtube.com/@CraveworthyBrands

"Chicago Sam" Stanovich sits down with Donovan McAdams, President of Vendita Digital, to deliver a tactical, unfiltered masterclass on modern franchise go-to-market (GTM) strategies, local store marketing, and customer acquisition.

Donovan leverages over ten years of commercial construction experience and digital strategy expertise to break down why so many franchise operators plateau—and how to build a scalable, repeatable marketing engine that converts digital scrollers into loyal, repeat customers.

Key Takeaways

• Moving Beyond AI Hype: While AI tools like ChatGPT and Claude are transforming content workflows, relying strictly on automated images and generic graphic posts causes brand engagement to plateau. Today’s consumers buy into authentic human stories, relatable founder backgrounds, and brand trust—not synthetic AI claims.
• The "Circulatory System" of Marketing: Marketing fails when touchpoints are disjointed. A successful franchise funnel operates like a human circulatory system, seamlessly connecting your website, social media, local SEO, paid ad engine, and physical brick-and-mortar customer experience.
• Why Influencers Are Not a Strategy: Chasing viral 5-million-view influencer posts provides short-lived equity and often targets the wrong audience. Sustainable growth requires an evergreen, data-backed marketing engine designed specifically for your local Ideal Customer Profile (ICP).
• Bridging Real Estate Data with Local Marketing: Site selection data—including heat maps, traffic drivers, local sports complexes, and co-tenancy metrics—should directly inform your local SEO, keyword strategy, and geofenced ad campaigns.
• The Media Consumption Era: Social media has shifted from personal social networking to short-form media consumption. Franchises must publish face-to-camera thought leadership, short-form video content, and clear value propositions across TikTok, Instagram, YouTube, and Google Business Profiles.

Episode Links

• Learn More About Vendita Digital: Visit Vendita to discover marketing solutions for your restaurant franchise.
• Learn More About the Software: Visit Baizel.AI to explore trials and predictive tools designed for real estate operators.
• Corporate Umbrella: Learn about enterprise solutions at Vendita.
• Learn More About Franchising: Craveworthy Brands Official Website
• Subscribe on Audio Platforms:
• Franchise GPS on Apple Podcasts
• Franchise GPS on Spotify
• Watch on YouTube
• https://www.youtube.com/@CraveworthyBrands

Connect with the Speakers on LinkedIn:

• Series Host: Sam Stanovich
• Featured Guest: Donovan McAdams

"Chicago Sam" Stanovich sits down with Brandy McAdams, Chief Revenue Officer at Vendita AII, for an in-depth masterclass on navigating commercial real estate, site selection, and lease negotiations for franchise operators.

Commercial leases are a 5-to-10-year commitment—akin to a business marriage. Brandy reveals how modern franchise brands are abandoning manual site tours in favor of AI-powered market mapping and data analytics. Whether you are a first-time franchisee or scaling a multi-unit portfolio, this episode provides actionable tactics to protect your financial downside and secure prime fast-casual locations.

• AI-Powered Site Selection vs. Traditional Hunting: How machine learning, virtual site mapping, and traffic data replace days of driving markets and collecting paper broker fliers.
• Post-COVID Fast Casual Real Estate Trends: Why grocer-anchored centers and daily commute routes outweigh ghost kitchens, and how dedicated pickup/delivery parking impacts top-line revenue.
• Structuring the Letter of Intent (LOI): Alignment of rent structures with brand Average Unit Volume (AUV), leveraging Tenant Improvement Allowances (TI), and gray shell vs. second-generation site deliveries.
• Mitigating Personal Guarantee Exposure: Strategies for negotiating rolling or burning guarantees, capping landlord liability, and substituting higher upfront deposits to avoid passing lifetime lease liabilities to heirs.
• Critical Lease "What-If" Clauses: Essential protections regarding assignment/subletting rights, HVAC/AC maintenance thresholds, grease trap installation requirements, and storefront casualty liabilities.

Episode Links

• Learn More About the Software: Visit Baizel.AI to explore trials and predictive tools designed for real estate operators.
• Corporate Umbrella: Learn about enterprise solutions at Vendita.
• Learn More About Franchising: Craveworthy Brands Official Website
• Subscribe on Audio Platforms:
• Franchise GPS on Apple Podcasts
• Franchise GPS on Spotify
• Watch on YouTube
• https://www.youtube.com/@CraveworthyBrands

Connect with the Speakers on LinkedIn:

• Series Host: Sam Stanovich on LinkedIn
• Featured Guest: Brandy McAdams on LinkedIn