Jake Koehler — Scuba Jake — turned lost iPhones and forgotten treasures in the Chattahoochee River into a global audience of 14 million. In this episode, he shares how “document, don’t create” became his mantra, why purpose often shows up in unexpected places, and what it takes to reinvent yourself (and your content) year after year.

It’s a conversation about risk, resilience, and finding meaning beneath the surface — in business, in life, and in the river.

From sweeping flower shop floors to designing luxury weddings, Lexiee Campbell has grown Campbell Creative Floral Co. and Flowers on 10th into two thriving floral businesses. In this episode, she shares how she turned a side hustle into a storefront, built her brand through social media, and reinvented her business to reach the luxury wedding market. It’s a story of grit, creativity, and resilience every entrepreneur can learn from.

Most people don’t launch a company with a sketch in Microsoft Paint. But that’s exactly how Lindsay deOliveira started Soothe Beginnings—a baby brand built around safety, sustainability, and solving a real problem for new parents.

In this episode, Lindsay shares how postpartum struggles, sleepless nights, and frustration with existing pacifiers led her to design a better one from scratch. We talk about her experience with Startup Columbus, raising money through Kickstarter, pitching her idea on a business reality show, and finding a factory that could bring her vision to life.

If you've ever wondered how a parent becomes a product founder, or what it really takes to build something from the ground up, this episode is for you.