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In this episode of The Un-Traditional Entrepreneur, Juming Delmas sits down with entrepreneur Kenneth Alexander for a thoughtful and sometimes intense conversation about business, personal success, and the mindset it takes to keep evolving. Kenneth shares his journey from working in corporate America while building multiple side businesses to owning ventures that ranged from a hair salon and an award-winning restaurant to his current barbecue food truck, catering business, and work as an author, writer, and speaker.

Kenneth opens up about the hard lessons that came with entrepreneurship, including why he shut down a hair care brand after taking controlling interest in it and how a product line that was too broad made it difficult to compete with major beauty companies without serious capital. He also explains why he sees some of his closed businesses as successes, not failures, because they fulfilled the deeper purpose he had for them — from helping family members to creating opportunities and experience for the next generation.

A major theme of this episode is how entrepreneurs define success for themselves. Kenneth challenges the idea that every business must be judged only by growth, scale, or longevity. He talks about intentionally stepping away from a thriving restaurant because he no longer wanted the full-time demands of brick-and-mortar ownership, and why shifting to a barbecue food truck and prepaid catering model gave him better margins, lower overhead, and more control over his time.

The episode also dives into a bigger philosophical debate: is competition natural, or is it something society teaches us? Kenneth argues that too many entrepreneurs operate from a scarcity mindset, while Juming pushes the view that competition is built into human nature. The result is a compelling conversation about business identity, innovation, ego, and what “healthy competition” really looks like in entrepreneurship.

This episode is for entrepreneurs, side hustlers, creators, and business owners trying to figure out how to build something meaningful on their own terms — and how to know when a pivot is not a loss, but the next right move.

#Entrepreneurship #SideHustle #SmallBusiness #FoodTruckBusiness #CateringBusiness #BusinessStrategy #EntrepreneurMindset #AbundanceMindset #Competition #BusinessGrowth

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