Founder Focus Ep 19 with Stuart Clout: Post-it Notes at 3am to a $236M Exit. The Journey of Thedocyard To Ansarada.
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Founder Focus Ep 19 with Stuart Clout: Post-it Notes at 3am to a $236M Exit. The Journey of Thedocyard To Ansarada.
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Stuart Clout founded Thedocyard at 3am on the floor of a Sydney law firm boardroom, listed it on the ASX the week before COVID locked down Australia, merged with Ansarada, and rode the combined business through to a $236m acquisition by Datasite. He joins Don and Aaron to unpack twelve years of B2B SaaS lessons, the deal mechanics, and what he wishes he had known sooner.
- Intro and origin story
- The 3am post-it note moment and the birth of Closing Rooms
- Top three lessons: founder problem fit, demos vs sales, the Mom Test
- The Gail Goodman talk that kept Stuart in the game
- $500 of coffees: the lead-gen tactic that beat everything else
- Anti-sales is the new sales
- Apathy, durability and becoming a verb
- The 2020 ASX listing one week before COVID
- The Ansarada merger: how the deal got done
- The Datasite acquisition: $236m, $2.50 per share, nine months of process
- The ACCC and policy frustrations
- Where Australian B2B SaaS should focus
- Founder mindset, fitness, family and "you can have everything, just not at the same time"
- Find Stuart
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