7 billion views and counting: the growth secrets of Sidemen's creative mastermind, Jordan Schwarzenberger.

Managing one of the world’s biggest creator collectives is no small feat. We dive deep with the man behind Arcade Media and the Sidemen’s explosive rise, blending sharp self-awareness, cultural intuition, and a bold approach to building in public.

The creator economy is dead. Jordan reveals why relying on brand deals is outdated and how the Sidemen have built entire business models through strategic partnerships and leveraging their audience. This is a masterclass in staying relevant, building with intention, and growing without losing who you are.

Key takeaways

🔥 Know yourself to grow yourself. Jordan believes brutal self-awareness and personal branding are essential. When you understand who you truly are and fully embrace it, you unlock clarity, confidence, and business momentum.

📹 Don’t just create. Document. It’s not just about creating content. Jordan shows how documenting your journey with purpose builds trust, drives growth, and keeps your brand aligned with your goals.

🤝 You can’t win alone. Strategic partnerships are the key ingredient to scale. Find operators who complement your strengths and share your vision.

Have questions about this episode? Ask our hosts, chat now via our website

https://foundedandgrounded.com/episodes/lqtT800N1V6

Hit play and discover how to build something that actually lasts.

What separates a great podcast from the noise? We uncover the secrets of podcasting success with Gareth Evans, founder of 18Sixty, an agency that helps brands connect with their audience through high-quality audio storytelling.

From working with Virgin/Absolute Radio and BBC Radio to launching his own agency, Gareth shares his journey through the evolution of podcasting, revealing what it takes to create audio content that really holds the audience's attention.

Key Takeaways

Knowing your audience: The key to a successful podcast lies in deeply understanding your listeners and crafting content that serves their needs

Finding Balance: Effective time management, habit stacking, and prioritisation are essential for navigating business demands while maintaining a fulfilling personal life.

Business growth strategies: Differentiating yourself, leveraging word-of-mouth, and building strong connections are crucial for scaling your business.

Whether you're an early-stage founder, an aspiring podcaster, or just curious about the future of branded podcasts, this episode is packed with practical insights and behind-the-scenes wisdom.

Have questions about this episode? Ask our hosts, chat now via our website

https://foundedandgrounded.com/episodes/j54mNsooOdH

From $0 to $400 Million Valuation: The Incredible Journey of Tim Fung and Airtasker. From humble beginnings to a marketplace giant.

But Tim's journey is much more than just success.

Through resilience, identifying mutual benefit, and embracing change, he has created a company that has changed the future of work.

Tim delves into his upbringing, the inception of Airtasker, and the company's funding journey, offering valuable advice for new founders.

Explore the balance between transparency and forward planning, Tim's IPO experience, and the transition from blitzscaling to a lean approach. Learn about the significance of humility, team support, and managing expectations. We conclude the episode by discussing the future of work, embracing AI, and societal changes.

Key Takeaways

• High expectations can undermine resilience, so maintaining realistic goals can help sustain long-term motivation and perseverance.
• Aligning business strategies and goals among all stakeholders ensures smoother operations and mutual benefits, making it easier to achieve sustainable growth.
• Adapting to market conditions and being open to changing strategies, even if it means shifting from aggressive expansion to a leaner approach, is crucial for long-term success.
  
  Have questions about this episode? Ask our hosts, chat now via our website
  https://foundedandgrounded.com/episodes/z0Sw0OlIhm1