In this third chapter of Foundations + Futures: By the Decade, we step into the 1990s, a decade of dial-up connections, AutoCAD debuts, and a firm that was growing up fast. For Schmidt Associates, it was the era of intention.

Kevin Shelley, chief operations officer and principal, and Steve Schaecher, design architect and firm principal, join host Sarah Hempstead to bring the decade to life. Both joined the firm at the start of the decade and have been part of its story ever since. Together, they share the stories behind the firm's expanding ambitions and the culture that made it worth staying for.

Listeners will hear about:

• Just get over the wall: the retreat story that captures Wayne Schmidt's leadership in one unforgettable moment
• The NCAA announcement: a foam basketball, a surprise, a private plane to Princeton, and the firm's first brush with a star architect
• Perry Clark Aquatic Center: the project that quietly launched an entirely new market segment
• Adding disciplines: how landscape architecture, interior design, and MEP engineering transformed the firm in a single decade
• The throughline: servant leadership, owner focus, and the people who made it all possible

This decade was about structure, layering intention onto entrepreneurial energy and trusting that a firm built on the right values could grow without losing itself. The 1990s gave Schmidt Associates its staying power, and you can still feel it in every studio today.

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