YouTube is the single most-cited domain in Google's AI Overviews, appearing in close to 30% of them and outciting the next video platform by roughly 200 times. When an AI answer needs to show someone how to do something, it reaches for video. This episode covers what that changes: why video now shows up in searches that used to be all text, what AI search actually reads inside a clip (the transcript, the chapters, the description, not the footage), how video builds topical authority and trust in a way text struggles to fake, SEO for short-form on TikTok and Reels and Shorts, how to get clips cited or embedded in AI answers, when short-form is the wrong bet, and a full walkthrough of one Short optimized end to end.

Read the full article on the Search Agency blog: https://search.agency/blog/how-to-build-video-that-ai-search-actually-cites

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Ask an AI assistant to recommend a company in your category and most of the sources it pulls to describe you are not yours. Running analysis of roughly 25 million citations keeps landing near 84% pointing at earned media and third-party pages rather than anything the brand published itself. This episode takes apart the layer you do not own: why AI trusts other people's sites more than your own, the six tiers of third-party trust from knowledge graphs down to podcast transcripts, why the entity graph has to come before everything else, how review platforms answer the buying questions, what actually gets cited on Reddit, the comparison pages you are not allowed to publish yourself, why each AI engine pulls from a different source pool, a live check across four assistants on the same prompt, the order to build it in, and when this is the wrong first move.

Read the full article on the Search Agency blog: https://search.agency/blog/third-party-authority-ai-search

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

The first Total Graph Authority piece was about where to build. This one is about what you are building into. Underneath the three sources sit five structures a model moves through when it decides who to trust: the link graph, the entity graph, the citation graph, the content graph, and the user interaction graph. This episode explains what each one actually is, why the entity graph is the spine that every other graph credits back to, how the three sources map onto the five graphs and why no single source feeds them all, how to diagnose which graph is holding you back from four common symptoms, and an honest note on which of these graphs are documented and which are inference.

Read the full article on the Search Agency blog: https://search.agency/blog/total-graph-authority-the-graphs-underneath

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.