『Forward Thinking - The Freight Forwarding & Logistics Podcast』のカバーアート

Forward Thinking - The Freight Forwarding & Logistics Podcast

Forward Thinking - The Freight Forwarding & Logistics Podcast

著者： Sam Smeaton
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このコンテンツについて

Forward Thinking is Australia’s go-to podcast for the freight forwarding, logistics, and supply chain community.

Hosted by Sam Smeaton from LogiHire, each episode features real conversations with the people shaping the Australian freight and logistics industry. From operations coordinators and customs brokers to sales leaders, executives, and business owners.

We explore the topics that matter most: freight forwarding careers, logistics recruitment insights, sales and business development strategies, operational best practices, leadership in logistics, supply chain innovation, and the trends transforming the industry in Australia and globally.

Whether you work on the warehouse floor, manage operations, lead a sales team, or run a freight business, Forward Thinking delivers practical advice, industry knowledge, and career insights to help you succeed in the fast-moving world of freight.

New episodes are released regularly.

Follow now to stay connected to the Australian freight forwarding and logistics network and take your career or business to the next level.

Sam Smeaton 経済学
エピソード
  • #05 - Why your logistics marketing isn't working (and how to fix it)

    #05 - Why your logistics marketing isn't working (and how to fix it)
    2025/09/30

    In this episode, I sit down with Pete Lynagh, founder of Haul Agency, a marketing firm that specialises in logistics and freight.


    Pete shares how he went from being an electrician to running a full-service digital agency focused exclusively on the logistics sector, and why most companies are still stuck posting “truck pics” instead of building real online brands.


    If you work in freight forwarding, transport, or logistics and want to understand how marketing can actually grow your business and attract better talent, this episode is for you.
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    47 分
  • #04 - Why price and service aren't enough in logistics anymore

    #04 - Why price and service aren't enough in logistics anymore
    2025/09/15

    Price and service still matter in freight forwarding, but they no longer win on their own.


    Sam talks with Sean Crook, Co-Founder and Director of Neolink, about why logistics decisions now hinge on visibility, technology, and data-driven insight.


    Sean shares how a beer marketing mishap led him into freight, the early grind of building Neolink, and why the old “price and service” pitch falls short.


    They cover:


    • How COVID flipped customer priorities toward transparency and tech

    • Using AI and automation to scale without adding headcount

    • Lessons from Neolink’s first acquisition and culture-first growth

    • How roles in forwarding will change as AI takes over routine tasks


    For anyone moving freight or selling logistics services, this conversation shows what creates real value beyond a sharp rate and a smile.
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    47 分
  • #03 - How Freight professionals can avoid being left behind

    #03 - How Freight professionals can avoid being left behind
    2025/09/01

    In this episode, Sam speaks with Johann Psaila, sales leader and founder of Blueprint Coaching, about how freight professionals can future-proof their careers.

    With over 20 years’ experience across shipping lines and freight forwarders, Johann shares what sets top performers apart – from hunger and discipline to building a strong personal brand.


    They dive into:


    • Why most sales teams rush to hire and fire, and how to fix it.

    • The power of personal branding on LinkedIn (and why only 10% of people post).

    • How smaller forwarders can compete against the multinationals.

    • The role of AI in sales and why communication will always be your edge.

    • Actionable tips salespeople can implement today to lift results.

    A must-listen for anyone in freight forwarding, shipping, or sales who wants to stay relevant and thrive
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    35 分
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