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Have you ever felt stuck following business advice that just doesn't seem to work for you? In this refreshingly honest conversation, marketing veteran Elaine Walsh-McGrath reveals her journey from conventional success to creating a business that truly aligns with her unique circumstances and strengths.

Elaine, who describes herself as a "Formula One marketing mechanic," spent decades working with major brands like L'Oreal, Volkswagen, and Ryanair before life circumstances forced her to reimagine her business. When her daughter was born with Down syndrome and complex needs, her high-powered consultancy became incompatible with her new reality. What followed was years of trying business models that worked brilliantly for others but left her drained and frustrated.

The breakthrough came when Elaine began trusting her own intuition rather than outside advice. By understanding her unique energy patterns and strengths, she made the counterintuitive discovery that doing less actually led to greater business growth. "The more I kept saying simplify to myself, the more I thought, wow, I have created this empire, but maybe it's not serving me and my needs for a business right now," Elaine explains.

This episode goes beyond typical business advice to explore deeper questions about alignment, authentic success, and creating boundaries that honor your whole life. You'll learn why cookie-cutter business formulas often fail, how to recognize when something isn't energetically aligned with you, and why summer might be the perfect time to reassess what's truly working in your business.

Whether you're struggling with burnout, feeling pressured to follow someone else's blueprint for success, or simply seeking a more sustainable approach to business, this conversation offers both permission and practical wisdom to create success on your own terms. Remember: your business, your rules.

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Edited and produced by Donna Eade

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