『Forestry Now』のカバーアート

Forestry Now

Forestry Now

著者： Dermot McNally
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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Every two weeks this podcast explores the forces impacting the profitable and sustainable management of commercial forests and natural woodlands. I speak with forest owners, forestry professionals and industry stakeholders on the biggest operational, environmental and economic challenges affecting the sector. I'll interview people involved in the harvesting and processing side of the forestry business as well as those who are trying to maximise carbon sequestration and general ecosystem services. Finally I'll investigate political and legislative changes that are coming down the track as well as highlight new technologies and big opportunities that are around the corner. Subscribe to Forestry Now with me Dermot McNally, to hear more.© 2026 Dermot McNally 経済学
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  • Barriers to Afforestation in Ireland with Dr. Laqiqige Zhu.

    Barriers to Afforestation in Ireland with Dr. Laqiqige Zhu.
    2026/04/13

    "I'd die for this piece of land. It’s ingrained in me so much. My DNA, our fields have all names and stories."

    Ireland is trying to increase it's forest cover from 12% but Irish farmers are very reluctant to plant their land. To understand why I speak with Dr. Laqiqige Zhu (Zhula) from Trinity College Dublin. She shares key findings from her extensive research into why Irish farmers hesitate to commit to afforestation, despite strong financial incentives. Drawing on her surveys and in-depth interviews with farmers, Zhula explains how Irish landowners aren't anti-forestry but that the state must do much more to convince farmers to plant. The discussion reveals insights into farming identity, community influence, loss of trust in the Forestry Service and why many farmers simply choose to “wait” rather than plant now. Zhula also shares grounds for optimism as many farmers express a strong desire to be involved in climate solutions, especially if payment for ecosystem services become available.

    Key Points:

    Farmers are making rational decisions within a system that currently rewards flexibility, certainty, and short-term returns over long-term environmental benefits.
    Forestry is seen as a permanent, restrictive, irreversibly land use.
    Long timeframes, policy changes, and financial risks add uncertainty.
    Alternative land uses like leasing offer more flexibility, control and short-term returns.
    Farmers want to be involved in the solutions and are keenly awaiting how carbon credits and payments for ecosystem services evolve.


    Quotes from Interviews with Farmers:

    "Land rental and the income from land rental is income tax exempt.... that’s actually killing forestry in a way."
    One farmer speaking about a new afforestation application - "They're afraid I'm going to plant at the road..... everyone objects, it's a kind of natural pastime for us here..."
    "The premium is not index-linked, so inflation reduces its value."
    Another farmer replied - "What you’re doing to the future generations is dictating to them that the land is in forestry."


    The ForestryNow podcast newsletter signup
    Contact Dermot: forestrynowpodcast@gmail.com
    Sponsor Link: www.forestsales.ie


    Links:

    Dr Laqiqige Zhu (Zhula) on Linkedin.
    https://www.linkedin.com/in/laqiqige-zhu-281602b5/
    The Forest Multidisciplinary Project at TCD
    https://www.tcd.ie/trinityhaus/research-areas/climate-action-and-sustainability/forest/
    Links to some of Zhula's research (co written by Martha O'Hagan-Luff).
    Valuing the Invaluable, a review of economic valuations of forest biodiversity
    https://www.sciencedirect.com/science/article/pii/S221204162600015X
    Investigating barriers to afforestation in Ireland: Insights from a choice experiment survey
    https://www.sciencedirect.com/science/article/abs/pii/S1389934125002667

    Chapters:
    00:00 Introduction to Forestry and Research Context

    01:18 Understanding Farmers' Reluctance to Afforestation

    03:22 Irreversibility: Farmers' Concerns and Perspectives

    11:33 Uncertainty in Afforestation Decisions

    20:31 Flexibility and Alternative Land Uses

    27:41 Future Opportunities: Ecosystem Payments and Biodiversity

    34:43 Policy Implications and Recommendations
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    46 分
  • How Forestry Lost the PR Battle with Peter Hasulyó

    How Forestry Lost the PR Battle with Peter Hasulyó
    2026/03/30
    In this episode, I speak with forestry engineer and analyst Peter Hasulyó about one of the sector’s biggest blind spots: communication. Despite decades of progress in sustainable forest management, the forestry industry has struggled to win public trust.Peter explains how a lack of proactive storytelling allowed others to shape the narrative—often inaccurately—leading to confusion between sustainable forestry and deforestation. The discussion explores why perception matters as much as practice, how NGOs filled the communication gap, and why forestry must rethink how it engages with the public.We also examine real-world consequences of this PR failure, including regulatory pressure, declining trust, and misunderstandings about timber production, clear-felling, and plantations.Key Topics Covered Why forestry lost the public perception battle. The communication gap and its consequences. Clear-felling vs deforestation: why the public confuses them. Forestry as an “open factory” The role of NGOs and how emotional storytelling beats data. Why timber production is misunderstood—but essential. Plantation forestry vs nature conservation. Historical mistakes and their lasting reputational impact. Regulation (EUDR) as a consequence of lost trust. How the industry can rebuild credibility.Quotes:"NGOs filled the storytelling gap about forestry.""We gave them FSC labels. They (NGO's) gave them baby orangutans. We lost.""An open factory approach can help educate the public..""If you don't cut wood locally and source it sustainably, it's going to be sourced from somewhere else in the world, which doesn't have as strict regulation..."The ForestryNow newsletter signupforestrynowpodcast@gmail.comLinks:Peter on Linkedinhttps://www.linkedin.com/in/peterhasulyo/The Forestry Briefhttps://forestrybrief.com/The PR Battle Forestry Never Foughthttps://www.fordaq.com/news/The_PR_battle_forestry_never_111884.htmlWWF Hungaryhttps://wwf.hu/Chapters[0:00:00] – Introduction to Forestry Now and Peter HoshuDermot McNally opens the Forestry Now podcast, introducing the show’s focus on profitable, sustainable forest management and his guest, Peter Hoshu, a licensed forest engineer and founder of Forestry Brief, a European forestry intelligence and newsletter service.[0:01:14] – What Is Forestry Brief and the European Forestry Pulse?Peter outlines Forestry Brief as an evolving intelligence service built around his twice‑weekly newsletter, the European Forestry Pulse, which tracks developments in European forestry alongside key trends in North America.[0:01:48] – The PR Battle Forestry Never FoughtDermot introduces Peter’s article, “The PR Battle Forestry Never Fought,” and asks why a renewable, carbon‑storing sector lost the perception battle in the 1990s, with Peter arguing that forestry failed to explain its work and impact to the public.[0:02:29] – Communication Vacuum and Storytelling PowerPeter explains how foresters assumed “sustainability would speak for itself,” leaving a communication vacuum that was filled by others; he stresses that in a media‑driven world it’s not enough to be sustainable, you must also be perceived as such through clear value‑driven communication.[0:04:16] – How NGOs Won Hearts with Emotion, Not DataPeter describes how nature NGOs, often founded or staffed by journalists, excel at emotional storytelling rather than technical explanations, using simple, visceral narratives that resonate far more than yield tables, certifications, or Excel‑driven arguments from the forestry side.[0:06:22] – Greenpeace, Baby Orangutans, and Media OpticsUsing Greenpeace as an example, Peter contrasts powerful visuals—such as activists confronting whalers or orphaned orangutans losing habitat—with forestry’s dry imagery of labels and tables, noting how these emotionally charged images shape public perception even when contexts differ between places like Borneo and Europe.[0:07:23] – Clearfelling vs. Deforestation: Same Image, Different RealityPeter explains how the public often conflates clear‑cut harvesting with deforestation because the initial image—a “scarred” landscape—is identical, and argues that foresters failed to communicate what happens next: replanting, regrowth, and the emergence of a new forest over subsequent decades.[0:09:24] – The Open Factory and the “Dead Forest” ConceptBuilding on Dermot’s point about shocking clear‑fell images, Peter introduces forests as an “open factory” that the public can walk into, and explains his “dead forest” idea: harvested timber as the indispensable, often invisible counterpart to the “living forest” that provides everyday products like furniture, houses, and packaging.[0:11:23] – Long Rotations, EV Analogies, and Global LeakagePeter highlights how long rotation cycles (30–100+ years) are hard for the public to grasp, and warns that if societies refuse local harvesting while still...
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    39 分
  • Where Farming Meets Forestry - with Andy Dunne

    Where Farming Meets Forestry - with Andy Dunne
    2026/03/16

    Today I speak with Andy Dunne. Andy's an agricultural consultant based in Portlaoise, Ireland. He's also a forest owner and a member of the Laois Offaly Farm Forestry Group. Andy explains how he manages his own forest and his experience working with adjoining forest owners using a Continuous Cover Forestry approach.
    Then we talk about his role as an Agricultural Consultant and his experience advising farmers on their options under the current forestry programme. He highlights the way forestry has been marginalised outside of farming and how this affects the attitudes of land holders to it. Finally he explains with clear examples how current restrictions around afforestation rarely result in the best outcome for nature.

    Key Points:
    How Andy made the decision to plant land and why it worked for him.
    Collaborative forestry management including approaches to roads and felling licences.
    State support (or lack thereof) and lack of a holistic created siloed thinking between farming and forestry.
    Encouraging landowners to plant given regulations and land designations.
    Recognising the inevitable environmental trade offs inherent with the Irish forestry system.
    Impact of designations on current land value.
    Shifting attitudes towards forestry.


    Quotes:
    "When I planted it was simple - it's not simple anymore..."

    "If we integrate (forestry) at an institutional level, we start to get the farmer integrating his thinking around it as well."

    "If you impose any burden, and a designation (environmental) is a burden... it's restricting what you can and can't do with the land... it will affect the value."
    "The dairy farmer up the road will reclaim it for me, and he'll give me 350 euros an acre for it..."


    The ForestryNow newsletter signup

    forestrynowpodcast@gmail.com

    Links:

    Andy Dunne's Agri Consultants: https://www.facebook.com/eaecltd/

    Andy on LinkedIn: linkedin.com/in/andy-dunne-72b07718Andy's profile at the Agricultural Consultants' Association

    https://aca.ie/andy-dunne/

    Farm Forest Season 2 Episode 5 - Andy Dunne https://www.youtube.com/watch?v=5ELMJDC3Mc4


    Chapters:
    [0:00:00] – Agricultural consultancy and Compulsory Purchase Order (CPO) on his home farm.

    [0:03:34] – Collaborative Management with Adjoining Owners.

    [0:05:37] – Shared Infrastructure and Rights of Way.

    [0:07:45] – Continuous Cover Forestry (CCF) and Wind Stability.

    [0:11:35] – Storm Impacts and Species Suitability.

    [0:15:18] – Administrative Challenges for Small Owners.

    [0:20:37] – The Marginalization of Forestry in Farming.

    [0:22:38] – Integrating Forestry as a Farm Enterprise.

    [0:30:40] – Bureaucratic Hurdles and Environmental Screening.

    [0:37:12] – Valuing Ecosystem Services, Land Value and "Payment for Environmental Services" (PES).
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    43 分
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