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  • How Woody & Kleiny Discovered The 'Formula' For Going Viral

    How Woody & Kleiny Discovered The 'Formula' For Going Viral
    2026/04/28
    How do you go from juggling soccer balls on Britain's Got Talent to generating 10 billion views a year as a comedy duo? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Paul "Woody" Wood, one half of the legendary UK creator duo, Woody & Kleiny, recorded live from the World Government Summit in Dubai. In this episode, Woody breaks down their 13-year journey from the early days of Instagram to building an audience of 50 million followers. He shares the brutal reality of their come-up—working day jobs and filming until 1 AM for five years before making a single penny. He also reveals why they turned down their first lucrative brand deals to strategically pivot away from sports content and into mainstream comedy. Expect a masterclass in virality as Woody explains their "T.H.I.S. A.E." framework (Trends, Humor, Inspiration, Surprise, Adventure, Emotion) and how they use the "Disney Effect" to craft compelling narratives in short-form video. Finally, Woody gives a behind-the-scenes look at their content house, their high-volume production schedule, and their upcoming 140-lesson social media course. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 分
  • How A Stand-Up Comedian Became The Millennial Finance Expert | Mrs. Dow Jones

    How A Stand-Up Comedian Became The Millennial Finance Expert | Mrs. Dow Jones
    2026/04/22
    How do you go from stand-up comedy and nannying on the Upper East Side to becoming a millionaire "finfluencer" and author? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Haley Sacks, the financial expert and media mogul better known as Mrs. Dow Jones. In this episode, Haley shares her hilarious origin story, including her pivot from a film and comedy background to pitching a "Finance is Cool" segment to CNBC. She opens up about the wakeup call she had while working for SNL creator Lorne Michaels, realizing she knew nothing about 401(k)s or health insurance, and how getting laid off pushed her to build her own brand. Haley breaks down how she makes investing aspirational—turning a Roth IRA into the ultimate "flex" instead of a Birkin bag. She also dives into the business of being a "finfluencer," her strategy behind using a viral Blue Ivy moment to teach custodial IRAs, and the real reason her generation is facing "financial nihilism." Finally, Haley shares the inspiration behind her new book, Future Rich Person, her top three finance book recommendations, and the biggest financial mistake of her life. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 分
  • Why Claire Holt Left Hollywood For A Community Of 13 Million

    Why Claire Holt Left Hollywood For A Community Of 13 Million
    2026/04/20
    How does a star of global hits like The Vampire Diaries and H2O: Just Add Water transition from playing iconic supernatural characters to becoming a full-time creator with a social media following built on vulnerability and authenticity? On this episode of the Forbes Top Creator Show, host Steven Bertoni sits down with actress turned entrepreneur Claire Holt to deconstruct her "reverse trajectory": moving from the rigid schedules of traditional Hollywood to reclaiming autonomy as a powerhouse digital creator. Claire opens up about the terrifying but life-changing decision to stop hiding behind the characters she played and share her personal experiences online, and how a post with 40,000+ comments fundamentally shifted her relationship with her audience, transforming 13 million casual fans into a deeply connected community that acts as the primary engine for her business. Beyond content creation, Claire reveals the mechanics behind her new fashion brand, Saint Sirène, co-founded with Madeline Simmer. She explains why she refused outside capital to solve the elusive "perfect white tee" problem, and how she manages a high-velocity schedule that often starts with a 3:30 AM run. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 0:19 From Australian Mermaid to Hollywood 3:19 The Power of Supernatural Fandoms 6:19 Using Twitter to Book Acting Gigs 11:43 Quitting Hollywood for Motherhood & Freedom 13:28 The Reality of Being Completely Exposed Online 22:49 The Post That Changed Everything 25:19 The 3:30 AM Routine & AI Scheduling 31:47 Crowdsourcing the Perfect White T-Shirt 38:38 Bootstrapping Saint Sirène 40:47 Why Creators Are the New Hollywood Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 分
  • The '1,000 Clips A Week' Strategy That Built Zach Justice’s Media Empire

    The '1,000 Clips A Week' Strategy That Built Zach Justice’s Media Empire
    2026/04/08
    How do you go from eating dollar store food and sharing one bathroom with ten guys to building an 8,000-square-foot production studio and trash-talking Barack Obama on the basketball court? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Zach Justice, a creator, comedian, and podcast host who has mastered the art of hacking the internet’s attention span. Zach breaks down his incredible origin story, from teaching himself graphic design to landing his first big $50,000 podcast check—only to have it stolen. Zach dives into the business of bridging digital and traditional media, why he built his own massive LA studio, how he funded his hit reality show Vybes Villa entirely through a savvy brand partnership, and his future plans to launch CPG products and apps for his highly engaged community. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 0:00 Introduction 1:20 Humble Beginnings: 10 Guys & One Bathroom 3:12 Breaking into Digital 5:19 The Snowball Effect 7:07 The '1,000 Clips A Week' Method 8:45 Followers Are Vanity: The New Metric of Stardom 12:35 Inside the 8,000 Sq Ft Studio 15:08 Vybes Villa: Leveraging Brand Dollars for Reality TV 19:15 What's Next For Zach Justice? 21:33 The 5-Year Goal: Building a Mini-Hollywood Studio Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • How Filming A Fork Turned Into A $500,000 Business | Grace Wells

    How Filming A Fork Turned Into A $500,000 Business | Grace Wells
    2026/03/31
    From an unemployed linguistics student to running a commercial film agency, Grace Wells (@gracewellsphoto) turned pandemic boredom into a massive creator business. On this week's episode of the Forbes Top Creators Show, host Steven Bertoni sits down with Grace, a self-taught commercial filmmaker who built a massive audience creating "epic commercial content" for random household objects, and it all started with a simple fork. Grace breaks down how that viral fork video evolved into national broadcast ads and partnerships with brands like Celsius, Samsonite, and Maybelline. She details the evolution of her business, Product Film School, into Product Film Studio, a full-service agency where she represents her own students for brand deals. She also reveals her strategy of pairing high-production client ads with "lo-fi" behind-the-scenes content on social, the growing audience rebellion against "AI slop," and her belief that the industry’s future lies in bridging digital communities through real-life connection. 0:00 Meet Grace Wells, the "Random Objects" Icon 1:54 COVID Creativity: Turning Forks and Socks Into Epic Ads 4:47 The First Branded Deal 12:37 Inside Product Film School 14:33 Product Film Studio: Building a Student-Talent Agency 16:09 The Right Gear: Sony Mirrorless vs. iPhone 18:15 AI Slop vs. Analog 22:10 Building Community IRL 24:39 Building a Brand with Longevity Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • How Two Corporate Consultants Faked Their Way To A Food Empire | Jack’s Dining Room

    How Two Corporate Consultants Faked Their Way To A Food Empire | Jack’s Dining Room
    2026/03/28
    How do you go from taking corporate consulting calls on a laptop in the back of an Uber to signing a 7-figure deal with Pepsi and throwing a $1.5 million live food festival? In this episode of the Forbes Top Creator Show, host Steven Bertoni sits down with Jack Goldburg and Liam Henning, the masterminds behind the viral food channel Jack's Dining Room and its parent company, The Yes Chef Group. Jack and Liam share the hilarious story of how they faked their way into their first restaurant shoot by pretending Jack was an "international food superstar." They break down their rapid rise to millions of followers, explaining the authentic storytelling secrets that earned Liam the title of the "Christopher Nolan of short-form" content. Beyond the viral views, the duo offers a transparent look into the creator economy business model, breaking down their revenue streams and explaining the P&L behind their sold-out Yes Chef Food Fest. For Jack and Liam, the ultimate flex isn't just going viral—it's proving that getting 10,000 people to physically show up to an event is far more powerful than getting 1 million passive views online. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 1 分
  • From Netflix Star To Health Influencer: Miranda McKeon’s $100K Creator Strategy

    From Netflix Star To Health Influencer: Miranda McKeon’s $100K Creator Strategy
    2026/03/20
    Miranda McKeon (@miranda.mckeon / @mirandamckeon) didn't set out to become a global health advocate. She was a professional actor best known for playing the "schoolhouse mean girl" Josie Pye in Anne with an E. While studying communications and entrepreneurship at USC—with plans for a corporate marketing career—a "one-in-a-million" Stage 3 breast cancer diagnosis arrived during her sophomore year. At age 19, her life took a radical turn that transformed her social media presence into a purpose-driven business. In this episode of the Forbes Top Creator Show, Steven Bertoni sits down with the New York-based creator to discuss the "radical transparency" she practiced while navigating chemotherapy and hair loss in the middle of a college campus. Miranda opens up about the missteps she made early on while building a six-figure business tackling taboo health topics head on. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 分
  • How Kate Mackz's Viral Running Show Got 80 Million Views In First Month

    How Kate Mackz's Viral Running Show Got 80 Million Views In First Month
    2025/11/14
    Creator Kate Mackz sits with Forbes assistant managing editor Steven Bertoni and opens up on the origins, viral success and business secrets behind her hit running interview show. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Learn more about your ad choices. Visit megaphone.fm/adchoices
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    44 分