Have you ever reached a point where your brand no longer feels aligned with the growth of your business?

In this episode, Kat opens up about the moment Afternoon Culture’s brand no longer reflected the direction it was heading.

She shares how rebranding isn’t just about an aesthetic change but about recalibrating your brand to align with the vision and direction your business has taken. Kat discusses the key signs that it’s time for a shift and how aligning your brand with your evolving business can open doors to new opportunities.

If you’ve been feeling a disconnect between your brand and the direction of your business, this episode will provide valuable insights into how to approach rebranding thoughtfully and strategically.

For the Trailblazers is produced by the Afternoon Culture team. Kat Araujo is the Host & Co-Producer & Bryan Kastelan is the Co-Producer & Editor.

Connect with Kat on LinkedIn or Instagram.

Has there ever been a time when the momentum you worked so hard for started to feel more like a burden than a blessing?

In this episode, Kat reflects on the journey of Afternoon Culture as the consultancy celebrates its seventh anniversary. She opens up about the kind of growth that starts to feel heavy instead of energizing. After years of chasing success, Kat shares the moment when everything came to a head with serious burnout. It was only through slowing down and reevaluating what truly mattered that she found the clarity to move forward.

Kat dives into how healthy growth isn’t just about pushing harder. It’s about knowing when to step back, take care of yourself, and build something that will last.

If you're navigating a phase of growth that feels more like pressure than progress, this episode will offer the insight you need to turn things around and move forward with intention.

For the Trailblazers is produced by the Afternoon Culture team. Kat Araujo is the Host & Co-Producer & Bryan Kastelan is the Co-Producer & Editor.

Connect with Kat on LinkedIn or Instagram.

Over the the past month we've explore that tender space after one chapter ends but before the next one begins.

In this week's episode, Kat invites you to slow down and honor the space where real transformation happens.

Some seasons are about action. Some are about stillness.In those moments, growth and progress can look like waiting, healing, resting, and untangling.

If you are in a season of transition or figuring out what's next, this episode is a reminder to go slow and just let yourself just be.

This episode features original music by Bryan Kastelan.

For the Trailblazers is produced by the Afternoon Culture team. Kat Araujo is the Host & Co-Producer & Bryan Kastelan is the Co-Producer & Editor.

Connect with Kat on LinkedIn or Instagram.