If you don’t invest in your weaknesses now, they will haunt you down the road.

This conversation originally aired on Episode 13 of Long Run Labs, my new podcast on the business of the outdoor industry.

Alex is the Founder and CEO of Eternal. Before founding Eternal, Alex was the founder and CEO of The Athletic, a subscription sports media company founded in 2016. The Athletic reached 1M paid subscribers faster than any publishing company in history and sold to The New York Times in 2022 for $550M. Prior to The Athletic, Alex ran Product & Design for Strava, helping the platform go from 800 users to 10s of millions. Originally from Philadelphia, Alex lives in Presidio Heights with his wife, two kids, and golden retriever.

Jon chats with Alex about:

• Alex's Journey as a Runner and Endurance Athlete

• Building Strava's Growth and Community

• The Athletic's Creation and Success Story

• Founding Eternal and Its Mission

• Leadership Philosophy and Team Building

  
  

Stay connected:

Follow Alex:

https://x.com/amather

https://www.linkedin.com/in/alexemather/

This episode is supported by:

• Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!

• Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it’s meant to last!

• Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best.

• PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!

• AmazFit Check out the T-Rex 3 and a selection of GPS watches at amazfit.com and use code “FTLR” for 10% off.

Sometimes the hardest race isn't 100 miles through the mountains - it's figuring out who you are when everything in your life changes.

Amanda is a professional trail runner and endurance coach with a Bachelor of Science degree from Oregon State University. She has coached endurance athletes for 10 years in everything from 5k - 200 miles. She is an Oregonian originally and now lives and trains in Colorado.

Amanda ran collegiately for a couple years and then got into road marathons. It wasn’t until 2014 that she discovered trail running after an injury from pounding the pavement. Amanda was instantly hooked and jumped into the ultra scene. She’s very competitive so she made it a goal to become an elite trail runner. She accomplished that goal in 2015 and won the 50 mile USATF Trail Championships as her first race as a professional. After that, she traveled the world and raced as many of the top trail races as she could, including Western States 100, UTMB, CCC, Tarawera and Ultra Trail Capetown.

Jon chats with Amanda about:

• Struggling with imposter syndrome as a professional runner

• Sports psychology work

• Moving from ultra volume to speed work and shorter distances

• Balancing professional obligations with family life

• Redefining success and moving beyond performance metrics

Stay connected:

Follow Amanda:

https://www.instagram.com/amanda_basham/

Amanda’s Website:

https://www.amandabasham.com/

This episode is supported by:

• Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it’s meant to last!

• Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best. Check them out at eternal.co and use code FTLR for 10% off your performance physical.

• Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!

• Tailwind: Fueling shouldn’t be complicated. Tailwind offers all-in-one nutrition that’s easy to digest, gut-friendly, and made by athletes, for athletes. Use code FTLR20 for 20% off your first order here.

• AmazFit Check out the T-Rex 3 and a selection of GPS watches at amazfit.com and use code “FTLR” for 10% off.

Is it better to be well-lopsided or well-balanced?

Randi Zuckerberg is a multi-faceted entrepreneur, media personality, and endurance athlete who embodies a "portfolio approach to life." Currently serving as a radio host, investor, entrepreneur, author, and mother, Randi has built a diverse career spanning technology, media, and athletics.

Jon chats with Randi about:

• Her background in Silicon Valley

• Managing the pain cave

• Breaking age/gender stereotypes

• Applying business thinking to race planning and problem-solving

• Preparing to run Cocodona 250 again and other future races

  
  

Stay connected:

Follow Randi:

https://www.instagram.com/randizuckerberg/

https://www.linkedin.com/in/randizuckerberg

This episode is supported by:

• Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!

• Tailwind: Fueling shouldn’t be complicated. Tailwind offers all-in-one nutrition that’s easy to digest, gut-friendly, and made by athletes, for athletes. Use code FTLR20 for 20% off your first order here.

• Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it’s meant to last!

• Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best. Check them out at eternal.co and use code FTLR for 10% off your performance physical.