What makes a misfit or a rebel, and is everyone just fed up with the status quo in the food industry?

Join us for a very special live recording of the Food Rebels Podcast – from the iconic Fortnum & Mason! In this lively episode, the panel explore what it really means to be a challenger brand: those bold businesses shaking things up in food and drink with purpose and passion.

Leading the conversation is AJ Sharp, experienced radio presenter, food expert, entrepreneur, broadcaster, and food awards judge, alongside guests Ivo Devereux from Sapling Spirits, a B Corp committed to reforestation, waste reduction, and sustainable packaging. We’re also joined by Laurie Fermor from Freddie’s Farm, a brand creating healthy, fruit and veg-based snacks for kids, and Liz Darran, Chief Brand and Creative Officer at Fortnum & Mason, who shares insights on how even heritage brands can evolve to stay relevant.

Together, the panel digs into the power of storytelling, the importance of sustainability, and how to educate consumers without preaching. From food policy changes to the role of taste and health in product development, this episode is packed with fresh thinking on how the food industry can move towards a cleaner, more transparent future, without losing the joy of eating.

In this episode, AJ Sharp gets stuck into a proper foodie chat with Louisa Mitchell, founder of Wildly Tasty, on why our little rebels deserve flavours that tickle their tastebuds. Forget beige fish fingers and hidden veg, this is a conversation for parents who believe kids deserve bold, honest, and wildly delicious food from day one.

Louisa shares the story behind Wildly Tasty, her plant-based kids’ food brand that’s challenging the norms of what children are “supposed” to eat. From the unsung power of pulses to getting toddlers on board with spice and texture, she explains how flavour and nutrition can go hand in hand — without compromise.

They also dive into the Kids Food and Drink Collective, a new movement pushing for healthier, tastier options for children everywhere. This week is all about parenting with purpose, trusting children’s palates, and feeding the future, one rebel mouthful at a time.

This week on Food Rebels, AJ Sharp meets Cathy Moseley, the founder of Boundless, the UK-based snack brand shaking up the gut health scene. From the high-stress world of commodity trading to championing fibre-rich, gut-loving snacks, Cathy’s journey is anything but ordinary.

They dive into why sorghum might just be your gut's new best friend, how fibre is the unsung hero of health, and why mindful eating matters more than ever. Cathy doesn’t shy away from calling out the big food giants and her call to arms for real, honest food is something every health-conscious eater should hear.