The fortune is in the follow-up, but nobody wants to be the pest who emails three times a week hoping somebody finally says yes. So today I'm giving you six ways to follow up that add value instead of pressure, the same battle-tested moves I use to stay top of mind without burning the relationship.

We also run an Idea Slam on the feeling every owner knows...working your butt off and still wondering if you're doing enough. I'll give you a simple goal pyramid that gets you out of your feelings and into your behaviors. And in the AI story of the day, I show you how I put a junior employee on inbox safety: an automation that checks every link in my email at 4am so I don't get phished.

Grab your coffee, let's get businessing.

In this episode:

00:00 - Welcome and today's rundown

00:59 - The fortune is in the follow-up, without being a pest

02:00 - Move 1: name the gap since you last talked

03:18 - Move 2: share the numbers and the shrinking opportunity

04:24 - Move 3: give them options, not just buy or bust

05:33 - Move 4: turn a no into a not yet

06:44 - Move 5: show them why it's a fit for them

07:55 - The bonus move: ask for the referral at the high point

11:09 - Athena Legal Solutions

12:30 - Idea Slam: when you feel like you're not doing enough

13:40 - The goal pyramid, from 12 months down to today

18:23 - Minuteman Press of Brookfield

20:22 - AI story: put a junior employee on inbox safety

26:40 - What's happening in the SBOC this week

29:30 - Wrapping up and Monday's show

Resources mentioned:

Athena Legal Solutions: https://athenalegalsolutionsllc.com

Minuteman Press of Brookfield: https://minutemanbrookfield.com

SBOC26 Conference (September 15-17, Brookfield): https://event.smallbusinesscommunity.com/26conference

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🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/businessing-with-pat-miller/id1870663109

🌐 Listen anywhere: https://businessing.captivate.fm/listen

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