Flowers, Fashion and Friendship; Inside Zalando’s Partner Communication Engine
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Flowers, Fashion and Friendship; Inside Zalando’s Partner Communication Engine
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Katja Schmökel, Team Lead in Partner Communication at Zalando, joins Janine Matos to explore what it takes to help Zalando’s partners thrive in a fast-moving but highly regulated industry.
Katja explains how partner communication sits at the heart of the fashion and lifestyle ecosystem; ensuring brands and retailers can navigate the Zalando platform and understand the often complex regulations involved.
The conversation also explains that while AI is beginning to reshape communication strategies, Katja’s people-first outlook is what give purpose to her career.
Katja’s “Pieces of Me” reflect that outlook. They include keepsakes from the Christmas party and a bunch of flowers that have an important and enduring message about how team culture really works.
To find out more about careers like Katja’s go to jobs.zalando.de