This week we’re tackling one of the most quietly powerful, business-changing systems you can build: your email list.

If you’ve ever felt like you’re "not ready" for email marketing because you don’t have a big enough audience yet - I promise you, this episode will flip that belief completely. I’m sharing exactly how to start your list from zero, why email still matters (even in a world full of TikTok trends), and how to create a simple lead magnet that actually attracts your dream audience.

I’ll also give you a little peek into what happens after people join your list - with a gentle intro to email funnels, so you can see how this one small system can quietly serve your creative business for years to come.

And don’t worry - if you're feeling overwhelmed, we’re keeping it simple, actionable, and totally doable. This is the exact approach I would give to myself if I could rewind time and start my business all over again.

IN TODAY'S EPISODE:

• - Why you don’t need a huge audience to start your email list

• - The real reason email is STILL the most powerful marketing tool (yes, even in 2025)

• - How to get your first or next 50 subscribers

• - What to create as your first lead magnet (without overthinking it)

• - Real examples of simple opt-ins that work for creative businesses

• - A gentle introduction to funnels and automations (and how they can serve you later)

• - The biggest mindset blocks that stop creatives from starting their list (and how to move through them)

  
  

• TODAY'S TAKEAWAY:

  
  

• - Your email list grows with you, it doesn’t require you to be "ready" first.

• - Simple, helpful freebies convert better than fancy, complicated ones.

• - Staying present in your audience’s inbox keeps you top of mind for when they’re ready to buy.

• - Small lists can be incredibly profitable - it's all about trust.

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  WHAT'S COMING UP:

  
  Next week we’re diving even deeper into growing your audience with simple lead magnets - I’ll be sharing my favourite ideas to attract the right people to your email list effortlessly!

  
  

  📌 LINKS & RESOURCES:

• 👉 Subscribe to my mailing list and see exactly how I nurture my own email list: https://www.fizzandflourish.com/newsletter

• 👉 Interested in personalised support to build your creative business? My 1:1 Coaching Programme is open for applications right now! I’m currently taking clients at my founders rates (lowest they'll ever be)! Once spots are filled, doors will close. Apply here: https://www.fizzandflourish.com/coaching

• 👉 Ready to build your email list and funnels easily? I use Systeme.io for all my email marketing, automations and product funnels — it’s super affordable, simple to use, and absolutely perfect for creatives getting started. If you want to check it out (affiliate link): https://systeme.io/?sa=sa022476611242a40105b87c392701f66eb80ba1b3

  
  

• 💬 LET'S CONNECT:

• - Instagram: https://www.instagram.com/fizzandflourish/

• - Website: https://www.fizzandflourish.com/

  - Join the Creative Juice Club for exclusive podcast episodes: https://www.patreon.com/c/fizzandflourish

  
  

• And if you haven’t yet, don’t forget to subscribe, follow, and leave a little review if this podcast has been helpful for your business journey! 💛

  
  

If your shop’s feeling like a ghost town even after a big launch push - then this episode’s for you.
We’re getting to the heart of why your amazing work might not be flying off the shelves…and how discovering your ideal customer can turn that around.

You’ve poured energy into your creative business - posting consistently, designing beautiful products, doing all the right things…

and yet, sales are slow. Maybe even non-existent. This episode is here to shine a light on why that might be - and how getting clear on your ideal customer can unlock everything.

In today’s episode, I share my own story of audience shifts and how realigning my offers with the right people changed everything. Whether you're just starting out or pivoting mid-business, this episode will help you stop shouting into the void and start selling with clarity and confidence.

This isn’t about ditching what you love - it’s about making sure the right people see it and want it.

In today's episode:

- Why your product isn’t the problem, but your audience clarity might be.

- Real-life examples of how audiences evolve.

- Five powerful questions to build your ideal customer profile.
- What it means to align your offers, content and marketing with your ideal customer in mind.
- How this shift makes selling feel easier, not pushier!

Today's Takeaways:

Clarity over complexity. When you know who you’re talking to, everything else falls into place.
Speak to one person. Create for your version of your ideal customer, and you’ll attract people just like them.
Real success doesn’t come from doing more - it comes from doing what matters to the right audience.

Let's Connect:

- Instagram: @fizzandflourish- Website: fizzandflourish.com
- Coaching Application form: fizzandflourish.com/coaching

If this episode helped you have an “ah-ha” moment, I’d love to hear from you! Come chat over on Instagram, share the episode in your Stories, or send a DM and tell me who your ideal customer is. Don’t forget to subscribe so you never miss a pep talk or strategy session!

Selling your work as a creative can feel…awkward. Like you're shouting into the void or annoying people by reminding them you have a shop. But what if selling didn't feel pushy or cringey? What if it felt empowering - and actually worked?

Episode Summary:

This one’s for every creative who’s ever thought, “I’m showing up… but no one’s buying!” In today’s episode, I’m digging into the truth behind why your audience might not be buying - and how to change that without turning into a walking sales pitch.

I’m sharing what I’ve learned from thousands of product sales (and quite a few mistakes) over the last five years of running Fizz and Flourish - from my old Etsy days to my own shop, from digital products to apparel. If you’ve ever felt awkward about promoting your work or unsure how to convert followers into customers, this episode will be a game-changer.

In this episode, we cover:

- Why people aren’t buying (even when they love your work)

- How to talk about your products without sounding like a broken record

- The mindset shift that makes selling feel easier

- Three practical strategies to help your audience actually buy from you

- Why email marketing is the sales tool you're probably overlooking

Today’s Takeaways:

- Repetition isn’t annoying - it’s reassuring. People need to hear about your product more than once to take action.

- Selling isn’t about convincing - it’s about connecting. Focus on how your product helps or resonates.

- Social media is borrowed land - email is your home base. Start building your list now (even if it’s tiny).

What’s coming up?

Soon, I’ll be diving deep into email marketing - how to start a list, what to send, and how to turn subscribers into customers. (Honestly, it deserves a whole mini-series!)

📌 Links & Resources:

- Related Episode: Episode 1 – Finding Your Creative Niche

- Instagram: @fizzandflourish

https://www.youtube.com/@fizzandflourish• Website: fizzandflourish.com

💬 Let’s connect!

If this episode hit home for you, send me a DM on Instagram and tell me what you're selling - I’d love to cheer you on! 💛
And if you're loving the podcast, a quick rating or review helps more creatives find us and build thriving businesses too!

Remember: you’re not being annoying - you’re giving people a chance to support your work. Now go out there and sell with confidence. Can’t wait to chat again next time!