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On Episode 90 of The Plant Movement Podcast, Willie Rodriguez sits down with Max and Dawson, the founders of Floratrack AI, to discuss how artificial intelligence and AR smart glasses are transforming scouting, IPM, and plant tracking inside modern greenhouses.

What started six years ago as a pest identification app has evolved into a full-scale platform built “for growers, by growers.” Floratrack now helps operations track thousands of plants, log pest pressure in real time, standardize reporting, and integrate directly with systems like Plantiful through API connections.

The game-changing innovation? Hands-free AR glasses that allow growers to:
• Log pests and crop issues while walking
• Analyze sticky cards
• Identify rows and fields instantly
• Access reports without stopping workflow

No more clipboards. No more lost notes. No more relying on word-of-mouth.

We also dive into:
• Data-driven decision making
• Standardization and accountability in the next 5–10 years
• Reducing unnecessary spraying
• Integration with future platforms
• Data privacy and ownership

Floratrack offers user-based pricing and pilot programs for both the platform and glasses, helping growers test the system before fully committing.

If you’re serious about modernizing your greenhouse operation, this episode gives you a clear look at where the industry is heading.

Innovation isn’t optional anymore — it’s the standard.

FloraTrack Ai

Email: dawson@floratrack.ca
Call: (250) 882-5229
Web: https://floratrack.ca/ai-smart-glasses

The Plant Movement Podcast

Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast


A's Ornamental Nursery

WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

The Nursery Growers

Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

Plant Logistics Co.

(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics


Directed and Produced by Eddie EVDNT Gonzalez


Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

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