What if the "seller-first" mentality that has shaped business brokerage for decades is actually holding the industry back? What if the biggest opportunity for growth comes from putting buyers, not sellers, at the center of your strategy?

In this episode, we challenge one of the industry's biggest assumptions and explore how building trust with buyers, creating a high-quality pipeline, and delivering a better buying experience can transform the way you grow your brokerage. Chasing more listings and simply working harder is no longer enough. Sustainable growth comes from creating a marketplace where qualified buyers seek you out and sellers value your reputation for getting deals done the right way.

Jason Cutter sits down with Clint Fiore, CEO of Dealonomy, to discuss his journey from a frustrated business buyer to an award-winning sell-side broker and now to founder of a platform designed to reshape the industry. Clint shares why so many brokers become trapped by unrealistic sellers, how a buyer-first approach creates better outcomes for everyone involved, and the lead generation strategies that are working in today's market.

Along the way, they discuss identifying red flags early, setting realistic expectations with sellers, knowing when to walk away from the wrong listings, and why transparency, authenticity, and long-term thinking are becoming the competitive advantages that separate great brokers from everyone else.

If you're ready to rethink the traditional brokerage model and build a business that attracts both better buyers and better sellers, this episode is for you. Share this episode with a fellow business broker who is ready to challenge the status quo and build a stronger, more sustainable business.

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