『Flip Your Marketing Strategy | Ep22 w/ Nathan Ing』のカバーアート

Flip Your Marketing Strategy | Ep22 w/ Nathan Ing

Flip Your Marketing Strategy | Ep22 w/ Nathan Ing

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Stepping into the role of a business owner can be an isolating experience, even if you already know the company inside out. In this episode, Nathan Ng shares his transition from General Manager to the owner of Radley Doors and Windows. We discuss the harsh realities of founder isolation, the importance of hiring a business coach, and how sharing leadership responsibilities with your staff can prevent burnout. Nathan also explains his unique community-first marketing strategy, detailing how providing free event stages for local charities and schools generated over half a million pounds in returning business.Episode Chapters [00:00:00] Teaser: Giving your team a voice [00:00:29] Introduction and sponsoring your own podcast [00:01:41] Nathan's background as a DJ and joining Radley [00:07:38] Buying the company and transitioning from GM to owner [00:10:07] The sudden reality and isolation of being the boss [00:12:14] The value of finding a good business coach [00:18:46] Sharing the emotional burden of running a company [00:21:20] Structuring team meetings to improve communication [00:26:19] Flipping traditional marketing into community events [00:31:38] Generating business ROI from free charity work [00:35:53] The realities of hiring family members [00:41:02] Hosting a massive community Halloween event [00:45:24] How to book the Radley events teamKey TakeawaysRestructure your team meetings: Stop relying on informal, one-on-one chats if your team is growing. Implement specific, tiered meetings for different departments (sales, admin, fitters) to ensure everyone has a voice and the company moves in one direction.Flip your marketing strategy: Instead of pouring money into dying media formats, consider investing your marketing budget directly into local community events. Providing free resources or infrastructure for charities can generate significant goodwill and tangible financial returns.Share the founder burden: Prevent burnout and isolation by bringing in support. Whether it is hiring a business coach or allowing a trusted senior employee to buy into the business, having a sounding board is critical for sustainable growth.Guest Links:Nathan Ing on LinkedIn https://www.linkedin.com/in/nathan-ing-b69026339/Radley Doors and Windows Website https://www.radleyaylesbury.co.ukResources:Radley Events Webpage https://radleyaylesbury.co.uk/about/community-events/Host Links:Ben Baldwin LinkedIn https://www.linkedin.com/in/benbaldwinchuffed/Chuffed Productions LinkedIn | https://chuffed.video/Support Local!Don't forget to like, follow, and share Berko and Beyond wherever you get your podcasts, and hit subscribe if you're watching on www.youtube.com/@BerkoAndBeyond.If you'd like to be a guest on the show, drop us an email at: podcast@berkoandbeyond.com.
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