What looks like a money problem is almost always a positioning problem underneath. Jen Fontanilla spent 25 years in graphic design for Hollywood film and video games. She was great at the craft and still could not see her own worth clearly. Then a friend trading stocks woke something up in her. She crossed over, spent a decade learning the financial side, and brought both worlds into one business: helping creative entrepreneurs charge what they are actually worth. In this conversation, Asher reads a set of marketing maxims out loud and Jen answers each with a story. They get into why a compelling offer beats a convincing argument, why niching down feels scary and works anyway, why your customer wants the result and not the thing you sell, and why the experts who make it look easy are the ones underpricing the most. If the numbers at the end of your month never match the talent you put in, this one is for you.

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CONNECT WITH JEN FONTANILLA
LinkedIn: https://www.linkedin.com/in/jenfontanilla
Facebook: https://www.facebook.com/share/18nN7GrfLF/
The Positioning Bundle: https://jenmoneycoach.thrivecart.com/positioning-bundle/
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BOOKS MENTIONED IN THIS EPISODE
(As an Amazon Associate, Memoirs to Millions earns from qualifying purchases.)
The Creative Code: A Creative Professional's Way to Happiness, Wealth and Joy by Jen Fontanilla: https://amzn.to/3SyVtIM
Leaders Eat Last: Why Some Teams Pull Together and Others Don't by Simon Sinek: https://amzn.to/4aaSM6n
Do This, Not That (Jen met the author at Canva Create)
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TOOLS & RESOURCES MENTIONED
Claude (AI writing and coding)
Netlify (fast landing-page deployment)
Reddit and Quora (mining real customer language and complaints)
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COMMUNITIES MENTIONED
Amped Networking (under the CreativeCon brand, second Thursday monthly, Jen co-hosts)
Grow Getters (hosted by Ben Albert)
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WHAT JEN IS WATCHING
His & Hers on Netflix
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MUSIC CREDIT
'Inflection' by Scott Buckley – released under CC-BY 4.0. www.scottbuckley.com.au
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CONNECT WITH ASHER WRIGHT
Memoirs to Millions: https://memoirstomillions.com
Life Changing Wisdom Marketplace: https://lifechangingwisdom.com
Weekly Intel Newsletter: https://m2mweeklyintel.com
Author site: https://asheralbertwright.com
LinkedIn: https://www.linkedin.com/in/asher-wright-310731227
Book a discovery call: https://api.leadconnectorhq.com/widget/bookings/memoirs
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ABOUT MEMOIRS TO MILLIONS
Asher Wright is a 22-year US Army veteran, Jamaican immigrant, and 7x published author. He helps veterans, immigrants, and entrepreneurs turn their life stories into published books that build authority and income. New conversations every Saturday.