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The Key to Building a Business You Love: It's Not Just About the What, It's About the Who

In this episode, Pat Rigsby discusses a common oversight many entrepreneurs make when building a business they are passionate about. Drawing from his experience co-authoring books on gym and sports facility ownership, he emphasizes that success is not solely dependent on the business concept (the 'what') but significantly on the people involved (the 'who'). He highlights the importance of marketing to attract the right team members and clients who align with your values and passion. Pat argues that enjoying your business and achieving long-term success hinges more on surrounding yourself with the right people than solely focusing on the type of work you do.

00:00 Introduction: The Missing Piece in Building a Business You Love
00:14 Personal Journey and Recent Projects
01:10 The Importance of 'Who' Over 'What'
02:05 Real-Life Examples and Personal Insights
04:01 The Role of Marketing in Attracting the Right People
05:58 Conclusion: Building a Business Around the Right People