In this sixty-third episode of My Kind of Business, Alex is joined by Jo Taylor, founder of Mulberry Wellness, a holistic health business built around retreats, movement and mindfulness, and a woman whose warmth and energy are infectious from the very first minute.

Jo's journey has been anything but a straight line. From a childhood shaped by travel and a love of movement, she went on to work as cabin crew, seeing the world and learning lessons about service, responsibility and what genuine contentment really looks like, before finding her way into fitness instruction and discovering the thrill of standing in front of a room and helping people feel better in themselves.

Over the years she expanded from aerobics into water-based fitness, Pilates and yoga, developing specialist programmes for people with different health conditions and building a loyal community along the way. Then came a cancer diagnosis that changed everything, personally and professionally. Rather than stepping back, Jo found her work became a source of healing, taking her classes online during lockdown and eventually launching Mulberry Wellness, home to retreats, online classes and corporate wellness work rooted in connection and joy.

Through it all, Jo has stayed true to her values, trusted her intuition and never lost sight of life's simple pleasures. Her story is a powerful reminder that business can be built around what genuinely matters to you.

In this episode Alex and Jo explore:

• Jo's diverse early career, from travel and cabin crew to fitness instruction
• The lessons travel taught her about contentment and life's simple joys
• Building confidence by standing in front of a room and facilitating change
• Expanding into Pilates, yoga and specialist programmes for different health conditions
• The impact of her cancer diagnosis on her life and her business
• Moving online during lockdown and building community through her classes
• Launching Mulberry Wellness and hosting retreats for connection and growth
• Balancing business growth with personal values and healthy boundaries
• Why trusting your intuition is her biggest piece of advice for fellow business owners

Key Highlights

• How a varied, non-linear career gave Jo the skills and self-belief to build her own business
• The therapeutic power of doing work you love, even through the hardest chapters
• Why boundaries and values matter more than chasing growth for its own sake
• How adversity can become the catalyst for building something truly meaningful
• Why seeking joy, in business and in life, is always worth it

Featured Resource

☀️ Doors are open for Summer Business School, Alex's six-session live programme, covering everything from vision and values to visibility, sales, mindset and planning your best Q4. Email alex@alexmccarthycoaching.com to sign up.

Connect with Jo
https://www.mulberrywellness.co.uk
https://linkedin.com/in/jotaylor
https://instagram.com/mulberrywellness

Connect with Alex
alexmccarthycoaching.com
instagram.com/alexmccarthycoaching