Blake Williams is Founder/CEO of Demandi.co, a content creation platform that helps B2B SaaS companies launch decentralized creator programs that drive targeted audience growth and brand activation, turning networks into content engines to fuel scalable revenue outcomes without losing your sh*t! The platform accelerates network powered content generation at scale whether its a founder and 4 other people collaborating or a herd of 450 micro-influencers, we help curate the content around the key scenarios your audiences face again and again so you become known for the POV's that align with your values and the work you do! Blake is a serial entrepreneur, investor, advisor, and industry expert in ABM and partner programs.

GUEST:

LinkedIn: https://www.linkedin.com/in/ecosystem-led-growth-marketing/

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Website: https://demandi.co/play-bigger/checkout/?via=blake-williams

$100 Coupon Code: CZU92IHZ

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

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Website: https://HRapproved.com

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Website: https://hyperdriverecruiting.com

TIMESTAMPS:

00:00 - Introduction & How We Connected

07:46 - Early Career at Business Evolution

13:48 - The Shift to Account-Based Marketing

17:01 - Blake's Start-up Portfolio

20:38 - Building Demandi.co and Personal Branding

26:23 - Leveraging LinkedIn to Your Advantage

27:35 - Defining Your Niche and Target Market

31:50 - Niche versus Specialization

33:57 - Understanding Customer Personas

35:18 - The Power of Video and Authentic Engagement

37:33 - Understanding Ecosystem Led Growth

41:57 - Should You Be Running Ads & Boosting Content

43:03 - Demandi.co for HR and Talent Acquisition Teams

44:15 - Future of AI in Marketing & Content Creation

46:59 - Navigating Job Seeking with AI & Content

51:20 - Pivoting from Podcasting to Partnertalk.com

53:14 - Blake's Podcasting & Content Challenges

57:59 - How Frequently To Repost Content

1:00:56 - Process for Creating Funny Skits

1:06:45 - Special offer for Demandi.co

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds