Figuring Out: Marketing Mastery for CPA Firms | Podcast #EP21
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Figuring Out: Marketing Mastery for CPA Firms | Podcast #EP21
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In this episode of the WTF Podcast, Shawn Parikh, CEO & Co-founder of MYCPE ONE, sits down with Apoorv Dwivedi, Founder of Fixyr Marketing, for an insightful discussion on marketing and growth strategies tailored for CPA and accounting firms. Discover practical tips and strategies to overcome common challenges in marketing for accounting firms, including: • The power of referral strategies • The importance of consistent and long-term marketing efforts • How to leverage reviews and testimonials effectively • Aligning marketing investments with firm growth objectives • Why thought leadership and employee branding matter • The role of digital presence, websites, and social media Apoorv shares his 25+ years of experience in marketing and business development, offering actionable insights for firms of all sizes. Whether you’re a solopreneur or running a large firm, this conversation is packed with valuable takeaways to drive your firm’s growth and reputation. Don't forget to like, share, and subscribe for more insightful discussions on accounting, advisory, and marketing trends! #AccountingMarketing #WTFPodcast #MYCPEONE