Felicity Chen, Founder of DOU
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Felicity Chen, Founder of DOU
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Felicity Chen is a third-generation sauce maker who grew up inside her family’s food factory. While other kids learned multiplication tables, she learned production schedules. While others smelled like detergent, she smelled like spice.
She founded DOU to make Chinese pantry staples the way they’re meant to be: slowly, deliberately, and without chasing trends. Based in Northern California, Felicity works directly with her family’s original factories, treating them not as a backstory but as the core system. DOU is a lifestyle brand grounded in real craft, built around how people actually cook, eat, and live.
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