AI is changing how business owners build their brands...but most are using it wrong.

In this episode, Alyssa Olerud and AI strategist Abigail Merrill break down how to use AI strategically without losing your voice, authenticity, or competitive edge.

This episode provides a clear, strategic perspective. Alyssa and Abigail go beyond surface-level tips to explore how AI actually works, where bias exists, and how to use these tools responsibly while still building a recognizable, human-centered brand.

With a background in revenue operations, marketing, and AI integration, Abigail brings real-world expertise to the conversation. She shares a practical framework that helps business owners adopt AI in a way that drives results without adding complexity or sacrificing brand identity.

Episode Overview

• Why business owners—especially women—are slower to adopt AI and how to overcome it
• The reality of AI bias and how it can impact your brand and decision-making
• How to use AI as a collaborator while maintaining your authentic voice
• A simple 3-step framework to integrate AI into your business operations
• Practical ways to use AI for content creation, communication, and productivity
• How AI can reduce mental load and give you back time as a business owner

Connect with Abigail here:

GrowthUP Partners | AI Consulting in the Triangle

Abigail Merrill | LinkedIn

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What happens when success on paper no longer feels aligned internally?

In this episode of Fearlyss & Unfiltered, Alyssa Olerud sits down with former immigration attorney turned mindfulness coach Rashmi Shah to explore burnout, alignment, and conscious leadership. This conversation is for the mother and business owner who want to lead with grounded presence instead of pressure.

Rashmi shares the pivotal moment that made her question whether she was truly well, how nervous system regulation became the foundation for her career pivot.

In this episode, we cover:

• Why meaningful career pivots are often a slow burn
• Signs of high-functioning burnout
• A simple 20-minute nervous system regulation practice
• What alignment really means in business and motherhood
• How to “come home to yourself” and stop performing success

Rashmi is the founder of The Inner Echo and author of the bestselling children’s book "I Found My Piece" As a working mom of three, she helps women build lives they don’t need to escape from—starting with internal safety.

Connect with Rashmi:
Instagram: @rashmi.k.shah
LinkedIn: Rashmi Kumar Shah

Grab a copy of I Found My Piece: https://a.co/d/0iB0bjFs

Join the Retreat in Boone, NC: Step into Conscious Living Tickets, Friday, Mar 13 at 4 pm to Sunday, Mar 15 at 1 pm | Eventbrite

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What does it actually take to build to 1M subscribers on YouTube...and keep going for over two decades?

In this episode of Fearlyss & Unfiltered, host Alyssa Olerud sits down with creator and professional scooter athlete Jon Reyes, who has spent 23 years building an audience online and grown to 2.5 million followers across platforms. Instead of chasing algorithms or quick wins, Jon built his career by focusing on community, consistency, and creating content he’d make even if no one was watching.

This conversation is for creators, founders, and business owners who feel stuck overthinking content, worried about monetization, or burned out trying to “do social media the right way.”

You’ll hear:

• How Jon built to 1M+ on YouTube by treating subscribers like friends
• Why most creators quit too early and what realistic growth actually looks like
• How to post consistently without burning out or forcing content
• The mindset shift that makes brand deals and monetization feel natural
• Why pressing record matters more than hooks, captions, or strategy at the start

If you’re trying to grow on YouTube, Instagram, or any platform without losing yourself in the process, this episode will reset how you think about content, community, and long-term success.

Follow Fearlyss & Unfiltered for more honest conversations on building brands, businesses, and careers that actually last.

Follow or subscribe to Fearlyss & Unfiltered for more conversations on mindset, personal branding, and visibility.

Share this episode with a business owner or professional who needs to hear it.

Connect with Alyssa on social media for more education and real-world insight.

Connect with Alyssa here

Follow Fearlyss Media here

Follow Fearlyss & Unfiltered here