How do you move generative AI past simple chatbots and scale it into a core enterprise architecture?
In this episode of FastForward, we sit down with Don Schuerman, the Chief Technology Officer at Pega, to unpack the reality of scaling enterprise AI. Don shares expert insights on how generative AI is completely rewriting the rules of enterprise software and what a true GenAI architecture looks like for modern organizations.
Tune in to discover:
- Beyond the Chatbot: Why true AI systems require moving past basic interfaces and rethinking your entire software stack.
- Scaling AI in the Enterprise: The technical challenges, roadmaps, and structural changes CTOs must navigate to move from a pilot program to full production.
- Intelligent Automation: How enterprise software is evolving to connect legacy tech with modern, intelligent systems.
Whether you are a tech leader, developer, or enterprise manager, this conversation offers a practical roadmap for implementing AI architecture that delivers real business value.
About the Guest:Don Schuerman is the CTO at Pega (Pegasystems), where he leads the technology strategy and evolution of Pega's enterprise software platform.
FastForward on PPN: Enterprise AI Architecture and Moving Beyond the Token Tax
Episode Summary
While the industry is caught up in the hype of AI chatbots, enterprise tech leaders face a critical hurdle: how do you scale generative AI into complex, high-stakes workflows without breaking the bank?
In this episode of FastForward, host Ron Miller sits down with Don Schuerman, the longtime CTO and Head of Marketing at Pegasystems (Pega). Don shares unique insights gained from his three-decade tenure at Pega, navigating through massive technological waves from mobile to predictive analytics, and now, large language models. The two dive deep into why slapping AI onto a broken business process won't fix it, how the role of the modern software engineer is fundamentally changing, and the mechanics behind Pega’s bold shift from unpredictable token pricing to an outcome-based, per-case pricing model.
Key Takeaways & Discussion Highlights
- The Longevity Advantage: Don discusses his rare 29-year journey at a single enterprise company, highlighting how experiencing multiple technology shifts has shaped his pragmatic worldview on the current AI wave.
- Velocity vs. Value: Moving fast has become table stakes. The real differentiator for businesses in 2026 is using AI to achieve a better quality outcome, not just a faster one.
- The "Pothole Patching" Trap: Slapping an AI agent or bot onto a broken business process is just temporary patching. True transformation requires using AI at the "design phase" to build completely redesigned, optimized workflows from the ground up.
- Ditching the Token Tax: Don breaks down the reasoning behind Pega's move to outcome-based, per-case pricing. By focusing on measurable results (like a resolved insurance claim or a closed customer service case), enterprises can achieve cost predictability and stop watching a volatile token meter run indefinitely.
- The Future of Human Capital: Why the best AI operators are those who have spent 10–15 years building deep foundational craft and judgment. AI is a tool to amplify human intent, but human judgment remains the ultimate safeguard.
Connect with the Show
- Subscribe to the FastForward Newsletter: Scan the QR code in the video outro or visit FastForward.blog to stay updated on enterprise technology trends.
- Follow PPN (Playaz Productions Network): Find us on LinkedIn and YouTube @PPN.
- Learn More About Pega: Visit Pega.com to explore Pega Infinity and use their token cost calculator.
Note: FastForward will be taking a brief summer break for the month of July! We will return on Thursday, August 20th @ 2 PM ET with special guest Jeetu Patel, the President & CPO of Cisco.